The primary objective is to increase vehicle sales, generate quality leads, strengthen company brand awareness, and drive business growth. The successful candidate will manage external marketing agencies, oversee digital and on-site marketing activities, and work closely with our sales team and management to deliver measurable results.

Key Responsibilities

- Marketing Strategy: Develop and implement marketing plans aligned with vehicle sales targets, stock levels, and business growth objectives.
- Agency Management: Manage external marketing agencies, set campaign objectives, review performance, control expenditure, and ensure agencies deliver results.
- Digital Marketing: Oversee Google Ads, Meta Ads, Radio Ads, SEO, social media, website performance, online vehicle listings, and digital lead generation.
- On-Site Marketing: Plan dealership promotions, sales events, vehicle displays, signage, and local marketing activities to increase sales.
- Lead Generation & Sales: Develop campaigns to generate qualified enquiries and work with sales teams to improve lead follow-up, conversion rates, and vehicle sales.
- Brand & Content: Oversee advertising materials, vehicle photography, videos, social media content, and brand consistency.




- Budget & Reporting: Manage marketing budgets and report on leads, sales contribution, cost per lead, and return on marketing investment.
- Continuous Improvement: Monitor competitors, identify current marketing opportunities, and recommend initiatives to improve business performance.

Qualifications & Experience

A tertiary degree in Marketing, Digital Marketing, Communications, Business, or a related field is preferred.

Demonstrated 2+ experience in marketing manager, preferably in automotive retail, car dealerships, or a sales-driven industry.

Strong practical knowledge of digital marketing platforms, including Google Ads, Meta Ads, SEO, social media, and website analytics.

Experience managing external marketing agencies, advertising budgets, and campaign performance.

Proven ability to generate leads, analyse marketing data, and improve campaign effectiveness.

Excellent communication, negotiation, project management, and analytical skills.

A proactive, hands-on, commercially focused approach with the ability to work independently and collaboratively.

#J-18808-Ljbffr

📌 Marketing Manager (Melbourne)
🏢 GLORY EV GROUP
📍 Melbourne