Job Title: Marketing Manager – Banco Group Property Development

· Reports to: Director of Sales & Marketing / Chief Executive Officer

· Location: Melbourne, VIC (Hybrid / Office-based with travel to display suites and active sites)

· Employment Type: Full-Time – 9 am – 5.30pm week days based in Carlton , Melbourne

· Salary is commensurate with experience. Start date – ASAP

Role Overview

Banco Group wants a team player to join their growing family business and are seeking an astute, high-calibre Senior Marketing Manager with a proven track record in working with a rapid moving sales and marketing team.

In this leadership role, you will architect the overarching marketing strategy for our portfolio of residential, mixed-use, or commercial projects. You will act as the principal custodian of our brands, directly steering the external creative, social media, and public relations agencies that shape public perception and drive lead acquisition.

Key Responsibilities

Agency Leadership & Governance:

- Directly manage, brief, and hold accountable external social media agencies, ensuring paid and organic content calendars maximize engagement and community building.

- Oversee a tier-one Public Relations (PR) firm to spearhead media relations, crisis management, thought leadership pieces, and high-profile community alignment strategies.

- Evaluate external agency performance continuously against strict Key Performance Indicators (KPIs), lead quality targets, and share-of-voice metrics.

Portfolio Strategy & Execution:

- Formulate and execute high-impact, multi-channel marketing architectures from initial site acquisition and master-planning through to public launch, settlement, and corporate branding.

- Synthesize market research,



competitor landscape analysis, and economic trends to precisely define project positioning, buyer personas, and premium pricing strategies.

Financial Control & Analytics:

- Own, allocate, and optimize preset project marketing budgets, ensuring strict fiscal discipline and maximum Return on Investment (ROI).

- Establish and analyze advanced analytics dashboards to evaluate Cost-Per-Lead (CPL), conversion funnels, and digital campaign performance for executive board reporting.

Cross-Functional Collaboration:

- Partner intimately with Development Directors, Project Managers, and internal/external Sales Executives to seamlessly align marketing output with construction milestones and sales velocity targets.

- Direct the creation of premium-tier project assets, including display suites,

Key Selection Criteria (Qualifications & Skills)

- Experience: 10 years of dedicated experience running a marketing team.

- Initiate, calendarise, and oversee promotions/events/functions as well as working high level management

- Agency Management: Proven, extensive track record supervising and directing external social media and public relations firms to deliver measurable commercial outcomes.

- Education: Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related discipline.

- Technical & Commercial Acumen:
- Deep expertise in navigating complex digital marketing ecosystems, programmatic advertising, and real estate marketing funnels.
- Advanced competency in utilizing enterprise CRM platforms (e.g., Salesforce) and marketing automation infrastructure.

- Leadership Attributes: Exceptional stakeholder management skills, sharp commercial instincts, authoritative communication style.

📌 Marketing Manager – Banco Group Property Development (Carlton)
🏢 Banco Group of Companies
📍 Carlton