Strategic Marketing Manager - ANZ

Melbourne | Hybrid | ANZ Scope

Drive Growth for a Global Leader in Industrial Safety

Justrite Safety Group is looking for a commercially focused Strategic Marketing Manager to own the marketing growth strategy for our Australia and Recent Zealand business. Working directly with Business Leadership and partnering closely with Sales and Product Management, this high-impact role will use market and customer insight to shape where we play and how we win - driving profitable revenue growth, strengthening market position and accelerating demand generation across the region.

What You'll Be Doing

- Own the ANZ marketing growth strategy, aligned to revenue, margin and market share objectives
- Identify priority segments, customer needs and whitespace opportunities, turning market insight into clear growth choices
- Drive demand generation, pipeline growth, lead conversion and measurable marketing ROI
- Lead go-to-market strategy, product launches and portfolio expansion
- Develop differentiated value propositions, positioning and messaging that strengthen competitive advantage
- Partner with Sales to improve pipeline performance, sales enablement, conversion and commercial outcomes
- Lead growth through industrial distribution partners, including joint marketing, launches and sell-through initiatives
- Drive digital marketing, eCommerce growth and customer acquisition, using performance data to optimise investment

What We're Looking For
- 8+ years' experience in strategic,



B2B or industrial marketing, with a strong track record in commercial growth, market development, product positioning and go-to-market strategy
- Proven success developing growth strategies that deliver measurable revenue, pipeline and market expansion
- Strong commercial acumen, with the ability to think across revenue, margin, channels and portfolio priorities
- Experience with market segmentation, demand generation, product marketing and go-to-market strategy
- Experience in industrial, technical or manufacturing markets, ideally working through distributor or channel-led business models
- Analytical and data-driven, with experience using marketing and CRM performance data to guide decisions
- Degree-qualified in Marketing, Business or a related discipline

Why Join Justrite?
- Regional leadership role with ownership of marketing growth strategy for the ANZ business
- Direct influence across growth, customer segments, product, channel and commercial strategy
- Global organisation with strong market position
- Hybrid and flexible working environment
- Competitive salary and benefits
- Opportunity to make a genuine impact on business performance and growth

If you're a strategic marketer who thinks like a business owner, can turn market insight into clear growth choices and has a track record of delivering measurable commercial results, we'd love to hear from you.

Apply now or contact Kristy Cuthbert for a confidential discussion.

📌 Strategic Marketing Manager (Thomastown)
🏢 Melbourne, AUS
📍 Thomastown