Key Requirements

- Proven experience leading social media operations for established international companies or brands;
- Strong experience across both visual/static and video content, with an understanding of how different formats support brand and business objectives;
- Proven experience managing and developing a social media/content team, including goal setting, resource allocation, and team performance;
- Experience in a managerial or team-lead role, with ownership of social media strategy, performance, and team development.
- Strong football knowledge and being a passionate football fan are highly preferred.
- Please include links to the social media pages/accounts you have managed.

Core Responsibilities & Capabilities

1. Social Media Strategy & Business Ownership

- Own the overall social media strategy and roadmap, translating business and brand objectives into clear goals, channel strategies, content direction, and execution plans;
- Define the role of each social media platform and continuously optimize the channel mix based on audience, performance, and business priorities;
- Set explicit KPIs and performance standards and take ownership of overall results.

1. Team Leadership & Management

- Lead and develop the social media/content team through goal setting, resource allocation, performance management, and coaching;
- Establish efficient workflows across content planning, production, publishing, analysis, and optimization;
- Prioritize projects and allocate resources based on business impact.

1. Content & Brand Management

- Own the overall content strategy, content pillars, and publishing rhythm across platforms;




- Set content quality standards and ensure consistency in brand positioning, tone of voice, and messaging;
- Guide the team in developing both static and video content tailored to each platform.

1. Performance & Data Management

- Establish social media KPIs, reporting, and performance monitoring across key metrics;
- Identify trends and performance gaps, translate insights into strategic decisions, and drive continuous optimization.

1. Competitor & Market Intelligence

- Conduct competitor and market analysis to identify industry trends, content opportunities, and emerging social media strategies;
- Monitor competitor activities and performance, translate insights into actionable recommendations, and continuously improve the social media strategy.

Other Requirements:

- Mandarin proficiency is highly preferred and a significant advantage
- You must have full Australian working rights to be eligible to apply.

Ready to Make an Impact?

If you're a strategic and creative social media professional who thrives on building engaging content, leading teams and driving measurable results, we'd love to hear from you. This is an opportunity to take ownership of social media strategy, shape the digital presence of an international brand and bring fresh ideas to life. If you're also passionate about football and understand how to connect with its global fan community, we'd be especially excited to hear from you.

Apply now and take the next step in your social media career!

Please include your CV and links to the social media accounts or campaigns you've managed to showcase your experience and achievements.

📌 Senior Social Media Specialist (South Melbourne)
🏢 Aututech
📍 South Melbourne