- Set and lead the total Shopper Marketing strategy and 3-5 year strategic roadmap across On Premise and Off Premise, translating business, brand, category and customer priorities into a clear shopper growth agenda and the capability and investment required to deliver it.
- Lead, coach and inspire the Shopper Marketing department, directly leading the On Premise team and the Off Premise Shopper Lead, while building common standards, capability and ways of working across the function & with Brand Marketing & Sales stakeholders.
- Champion customer-centricity by bringing the needs of the channel/customer into the organisation and ensuring plans are grounded in customer strategies, channel dynamics and shopper needs.
- Develop and scale insight-led, behaviour-shaping consumption platforms that influence shopper and consumer choice, occasions, serves and conversion, creating repeatable growth programs fit for many customers and channels.
- Lead the annual shopper and channel activation planning process, ensuring activity is integrated with Brand, Category and Sales plans and translated into clear, executable Go-To-Market priorities.
- Partner closely with Sales, Category and Brand to turn consumer, shopper, customer and category insights into persuasive customer propositions and high-impact execution plans.
- Own the total Shopper Marketing investment strategy and allocation across On Premise and Off Premise, establishing investment principles, objectives, budget governance,



ROI measurement and portfolio-level trade-offs that direct spend toward the highest-return opportunities.
- Lead the evolution and transformation of the Shopper Marketing function, simplifying and standardising where appropriate, removing duplication across channels and scaling proven platforms, tools and ways of working.
- Establish a robust test-and-learn, post-evaluation and performance management discipline across the function, using data, field feedback and customer outcomes to improve activation effectiveness, efficiency and investment decisions.
- Own the strategic shopper marketing approach for NPD and priority innovation, ensuring launch plans are customer-relevant, insight-led and designed to maximise distribution, visibility, trial and repeat.
- Build strong collaborative relationships with priority customers, route-to-market partners and agencies, positioning Suntory Oceania as an insight-led, commercially credible and growth-oriented partner.
- Drive executional excellence across channels, ensuring activation is delivered on time, on budget and in line with brand, category and customer objectives, with explicit measures of success.
- Identify and unlock synergies across On Premise and Off Premise while protecting the distinct needs of each channel, making explicit portfolio trade-offs, sharing best practice and creating an integrated view of the shopper and consumption journey.

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📌 Head of Shopper Marketing (Sydney)
🏢 Suntory Global Spirits
📍 Sydney