National Business Development Manager

Location: Sydney, NSW

Employment Type: Full-Time

Reports To: Managing Director

Benefits: Company Vehicle, Mobile Phone, Laptop, Uniforms, Travel Expenses

- About the Company

Our business is a leading Australian distributor of premium automatic coffee machines and associated products, servicing hospitality, corporate, retail, and commercial customers nationwide. With a strong reputation for quality, service excellence, and industry expertise, the business is committed to delivering innovative solutions and exceptional customer experiences.

- Position Summary

We are seeking an experienced and commercially driven National Business Development Manager to lead the company's growing Sales Team, manage growth strategy and drive sales performance across Australia.

Reporting directly to the Managing Director, this role is responsible for developing and executing national sales initiatives, identifying and securing new business opportunities, strengthening key customer relationships, and leading a team of Business Development Managers across multiple states.

This is a hands-on leadership role that combines strategic planning, business development, customer engagement, sales management, and team development. The successful candidate will play a critical role in expanding market share, improving sales effectiveness, and delivering sustainable revenue and profit growth.

- Key Responsibilities

Business Development & Growth

Develop and implement national and regional business development strategies to achieve revenue and profitability targets.

Identify and secure current opportunities across hospitality, foodservice, corporate, retail, government, and other key market sectors.

Expand and strengthen relationships with café groups, hospitality operators, franchise networks, procurement teams, contractors, distributors, and commercial customers.

Build a robust pipeline of opportunities that support long-term business growth.

Sales Leadership

Lead, coach, and develop a geographically dispersed team of Business Development Managers.

Establish clear performance goals and accountability measures.

Drive a high-performance sales culture focused on customer acquisition, retention,



and profitable growth.

Provide ongoing mentoring, training, and career development to maximise team capability.

Customer & Key Account Management

Develop and maintain strategic relationships with key accounts and industry stakeholders.

Serve as the primary point of contact for key customers, build strong relationships with decision-makers and stakeholders.

Develop account plans and growth strategies

Monitor customer performance and service levels

Conduct regular business reviews

Work closely with customers to understand operational requirements and deliver tailored solutions.

Improve project conversion, customer retention, and overall customer satisfaction.

Ensure a consistent and professional customer experience across all regions.

Sales Operations & Performance Management

Monitor and report on sales performance, activity levels, margins, and business outcomes.

Improve forecasting accuracy, pipeline management, and opportunity conversion rates.

Drive CRM compliance, reporting standards, and data integrity across the sales team.

Analyse market trends, competitor activity, and customer insights to inform business decisions.

Innovation & Continuous Improvement

Champion the practical use of AI and emerging technologies to improve sales productivity, customer engagement, and business intelligence.

Identify process improvements that increase efficiency and enhance commercial performance.

Participate in strategic planning initiatives and contribute to the broader business growth agenda.

Key Performance Indicators

Achievement of national sales and gross profit targets.

Growth in new business revenue and market share.

Customer acquisition, retention, and satisfaction outcomes.

Pipeline growth and conversion performance.

Forecast accuracy and CRM compliance.

Team engagement, development,



and performance improvement.

Successful implementation of business improvement initiatives and technology solutions.

- Essential Skills & Experience

Proven success in a senior business development, sales leadership, or commercial management role.

Demonstrated ability to lead and develop high-performing sales teams.

Strong experience managing national accounts and commercial customer relationships.

Excellent commercial acumen, including sales strategy, margin management, forecasting, and negotiation.

Proven track record of delivering sustainable revenue growth and exceeding sales targets.

Strong leadership, communication, coaching, and stakeholder management skills.

Experience using CRM systems, sales reporting tools, and performance analytics.

Ability to travel regularly throughout Australia.

Current unrestricted Australian Driver's Licence.

- Desirable Experience

Experience within the coffee equipment, foodservice, hospitality, beverage, commercial kitchen equipment, or related industries.

Knowledge of commercial coffee machine sales, leasing models, service agreements, and hospitality operations.

Experience implementing AI-enabled sales tools or technology-driven sales processes.

Experience working with national customer groups and multi-site operators.

- Personal Attributes

Strategic and commercially focused.

Results-driven with a strong sense of accountability.

Natural leader who inspires and develops others.

Robust relationship builder and negotiator.

Innovative thinker with a continuous improvement mindset.

Highly organised with excellent planning and execution skills.

Adaptable and comfortable operating in a fast-paced environment.

- What's on Offer

Competitive salary package plus performance incentives.

Fully maintained company vehicle.

Mobile phone and laptop.

Company uniforms.

Opportunity to lead national growth initiatives for an established market leader.

Direct access to executive leadership and strategic decision-making.

Exposure to innovative technologies and industry-leading products.

Pay: From $120,000.00 per year

Benefits:

- Company car

Work Location: On the road

📌 National Business Development Manager (Sydney)
🏢 Tiger Coffee
📍 Sydney