Job Info

Location: ALEXANDRIA, NSW

Salary: Not Specified

Job Type: Permanent position | Full time position

Job Description

Full-time Marketing Specialist position available with competitive salary. Work in a agile team in Alexandria, NSW 2015. Apply today through 11 Recruitment! 3 Stand-out Bullet Points:

- Full-Time Marketing Specialist
- $75,000 – $85,000 p.a. plus superannuation
- Work in a professional environment.

Position Overview: Top Shelf Concepts specialises in hospitality product ranges, supporting business growth and market expansion across Sydney, Brisbane and other Australian markets. As a Marketing Specialist at Top Shelf Concepts, you will research, develop, implement and evaluate marketing strategies, national campaigns, digital initiatives and product positioning. This position requires strong analytical skills, strategic marketing expertise and sound commercial judgement.

Responsibilities and Tasks:

- Develop, implement and evaluate marketing strategies and promotional plans for hospitality product ranges in line with business growth objectives.
- Identify market expansion opportunities and advise management on brand positioning, pricing, promotion and distribution across Australian markets.
- Research consumer preferences, purchasing trends, competitor activities and emerging opportunities in the hospitality products industry.
- Analyse market intelligence, customer segmentation and sales data; prepare forecasts and recommendations for product development and expansion.
- Plan and coordinate national advertising campaigns and promotional content across digital and traditional channels.
- Manage campaign schedules, budgets and external providers; evaluate campaign results and recommend improvements.




- Develop digital marketing initiatives covering online advertising, search engine marketing, social media and website promotion.
- Monitor website traffic, engagement, conversions and advertising performance, reporting on results and return on marketing investment.
- Assess market demand and competitor offerings to recommend product positioning, pricing and distribution strategies.
- Use sales information, statistical analysis and forecasts to evaluate promotional effectiveness and opportunities to grow market share.
- Prepare marketing performance reports and strategic recommendations for the Chief Executive Officer, tracking budgets and key performance indicators.
- Coordinate with management and internal departments to align marketing activities with product availability, business priorities and expansion plans.

Qualifications and Skills:

- Relevant qualification.
- Minimum 1 year experience as a Marketing Specialist.
- Experience in marketing strategy, market research, advertising campaigns and digital marketing.
- Strong analytical, statistical and consumer research skills, including marketing performance evaluation.
- Proficiency with Google Analytics and relevant advertising and reporting platforms.
- Excellent communication, planning and stakeholder engagement skills, with sound commercial judgement.

Salary: The role offers a remuneration package ranging from $75,000 – $85,000 p.a plus superannuation for a 38-hour work week. How to Apply: 11 Recruitment is your pathway to securing this exciting opportunity. We are looking forward to facilitating your application and potentially welcoming you to a company that values expertise. Apply now and let us help you take the next step in your career. CAND0026

📌 Marketing Specialist (Alexandria)
🏢 11 Recruitment
📍 Alexandria