Get Picked Up is a national managed ground-transport network moving NDIS participants, aged care clients, insurance customers and corporate travellers safely and reliably across metro and regional Australia.
This is a genuine build role as the first dedicated Brand Manager, with the mandate to unify the brand across every audience, own the annual brand and media plan, and lead the marketing.Key responsibilitiesOwn the Get Picked Up brand: positioning, tone of voice, visual identity and final sign-off on everything customer-facingDevelop and deliver the annual brand and media plan across owned, earned and paid channels, plus manage the budgetLead a unified brand rollout across NDIS, Insurance, Aged Care and Corporate, from vehicles and uniforms to website and collateralBrief and manage social and creative agency partners, develop monthly content calendars, coordinate shoots with real drivers and customers, and hold them to resultsManage a 12-month calendar of events, expos and sponsorships, working with Business Development to turn them into leadsOversee website, SEO and paid digital performance, with monthly reporting on traffic,



leads and cost per leadBuild driver recruitment marketing to develop employer brand and fill hiring pipelines by regionLead the customer app launch campaignAbout you4+ years in brand, marketing or communications, including 2+ years owning a brandExperience refreshing or unifying a brand across multiple products, services or audiencesTrack record of building and delivering annual media plans and managing agency partnersSolid working knowledge of Meta, Google, TikTok, SEO and website contentEvents and sponsorship experienceSharp eye for design and copy, and writing that makes people stop scrollingComfort with Google Analytics, Meta Ads Manager and a CRMAbout usGet Picked Up is a national managed ground-transport network.
Every day we move NDIS participants, aged care clients, insurance customers and corporate travellers safely and reliably across metro and regional Australia.Be careful - Don't provide your bank or credit card details when applying for jobs.
Don't transfer any money or complete suspicious online surveys.
If you see something suspicious, report this job ad .
#J-*****-Ljbffr

📌 Brand Architect: Unify A National Transport Brand (Sydney)
🏢 Get Picked Up
📍 Sydney