Senior Business Analyst - Media/Retail The opportunity

We're working with one of Australia's biggest retail media businesses to find a Business Analyst for a 6 month initial contract. They're in a big phase of platform scale and are building out their CDP and audience segmentation capability from the ground up.

You'll work directly with the Senior Product Manager, Data & Audience, bringing structure to some pretty meaty business and data problems and turning them into something engineering can actually build.

What you'll be doing
Running discovery workshops across Data Science, Analytics, Ad Product, Engineering and Loyalty teams
Mapping As-Is and To-Be data flows, from customer data ingestion and identity resolution through to audience creation and ad activation
Writing functional specs, data requirements and delivery-ready Jira user stories with clear acceptance criteria
Defining business logic and rules for audience segmentation,



identity matching and privacy-compliant data sharing (cleanrooms)
Working closely with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving systems
Keeping documentation tight in Confluence (data dictionaries, traceability, RAID logs)

What you'll bring
4 to 6 years as a BA in data, MarTech, AdTech, retail media or eCommerce settings
Exposure to CDPs, identity resolution, first-party data, audience segmentation or cleanrooms
Robust workshop facilitation and the ability to break down ambiguous problems
Solid documentation skills (BPMN, UML or ERDs) and outstanding user story writing
Hands-on SQL and comfort working with data schemas and APIs
Comfortable using GenAI tools to speed up your BA work
Snowflake or BigQuery experience is a bonus

📌 Senior Business Analyst Media Sydney
🏢 Talent Insights Group
📍 Sydney