Digital Marketing SpecialistRed Star Hotel Group in West Ryde, NSW, AU.
This Full time on site position offers great opportunities for growth opportunities.Are you wanting to take a leap into the Hospitality and Tourism industry?
Red Star Hotel Group is an exciting place to explore and expand your professional career.
We're growing fast and surrounded by opportunities across our new and existing hotel locations and we are always on the look out for driven and passionate individuals who wish to provide great and memorable experiences for our guests.
If this sounds like you, we'd love to hear from you.Position: Digital Marketing Specialist.
Red Star Hotel Management is looking for an enthusiastic and creative Digital Marketing Coordinator to join the Head Office team.
Your role will be to assist the marketing objectives of the Hotel Group by creating, developing, and implementing marketing communications across Websites, social media, Paid Media, and loyalty program.
Working closely with the marketing team and venue management you will coordinate and implement a high-quality content calendar adhering to content standards and branding guidelines.
You will bring creative and fresh ideas to the table and have the ability to execute them effectively with the aid of the broader marketing & leadership team.
While the role is first and foremost a Digital Marketing Coordinator role, we are seeking someone who is willing, and able, to assist the Directors and extended Head Office team with ad hoc operational and administrational tasks where necessary.Day to day roleCreating marketing goals related to customer acquisition,



lead generation and revenueConducting market research on competitors to augment marketing effortsResearching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.Gathering, analysing and summarizing market data and trends.Specifying a company's target audience based on market researchProducing and editing content like social media posts, videos, e-books, infographics, presentation decks and webinarsCoordinate content strategy for digital channels – social media, website, paid social, paid search, emailImplementation of annual marketing calendar & strategySocial media management: scheduling, posting, interaction, engagement, measuring analytics and optimising strategyManaging graphic design & creative requestsMaintaining relationships with important clients by making regular visitsCultivating relationships with potential customers—such as prospects and leads—to build the company's clienteleMonitoring social media traffic to measure the public's perception of the company's brandTesting the quality of emails, social media posts and the company's landing pageAnalysing the results of campaigns and making changes to outlast competitorsSkills and experiences that help you to gain the roleMarketing related degreeCommunication skillsAnalytical skillsWriting skillsProblem-solving skillsResearch skillsExperience creating content & optimising for websites, social media & printHigh level and demonstrable knowledge of social media channels such as Facebook, Instagram & EurostaffsIntermediate to advanced skills in Adobe Creative Suite; Microsoft Office Suite, Canva, WordPressExperience in SEO/SEM management (Google Ads, Search Marketing, Facebook Advertising)
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📌 Digital Marketing Specialist At Red Star Hotel Group (Sydney)
🏢 Red Star Hotel Group
📍 Sydney