We're looking for a Social Lead to join Medium Rare Content Agency as a senior strategic voice for social and influencer strategy within the Strategy Centre of Excellence.What this role is aboutThis role exists to strengthen Medium Rare's social and influencer strategy capability across the agency group.It is a strategic, client-facing role responsible for developing and delivering best-in-class social and influencer strategies, plans and creative ideas, while also supporting Heads of Content, Social Media Managers/Producers and client teams with social expertise, insight and guidance.The role requires strong social media and commercial acumen, a genuine passion for social culture and platforms, plus a level of flexibility, understanding that the needs of the role are heavily influenced by client briefs and requests.What you will doCollaborate across agencies and teams to deliver and contribute to robust, quality, data-driven social strategies, social plans and influencer plansEnsure social media strategies, influencer strategies and creative ideas align with client business objectives and budgetsWork with the Head of Strategy and content teams to identify growth opportunities specific to social and influencer for retainer clients, and develop proactive pitchesProvide relevant, current, strategically sound and creatively compelling social insights and guidance to clients for business development and client retentionSupport the Head of Strategy and Heads of Content to ensure social teams and heads of department are equipped with up-to-date social knowledge, expertise and insightsKeep up to date on emerging social trends, channel news and algorithm updatesKeep up to date with relevant creators/influencers for retained clients, influencer management tools and influencer analyticsLead and support ad hoc social media and influencer campaign responses,



from ideation and oversight through to productionLead and support socially-led or influencer-led RFPs and new business proposalsSupport the strategy and execution of Medium Rare's owned channelsBuild robust working relationships with clients, presenting ideas, trends, channel updates and strategies in an engaging mannerProvide guidance, thought leadership and support to social media managers and producers across the agencies, fostering a culture of creativity and collaborationEstablish, drive and adhere to social and influencer process, demonstrating and ensuring compliance with key MRCA and NCA policiesWho are you?
You are an experienced social strategist with proven experience in social media management, strategy development, channel management and influencer management.You have in-depth knowledge of social media platforms, trends and analytic tools, and understand how to shape content and creative ideas for specific channels and audiences.You're comfortable working with clients and stakeholders at all levels, and bring excellent communication, interpersonal and presentation skills.You are highly organised, collaborative and detail-oriented, with a genuine passion for social culture, creator and influencer trends, and the evolving social landscape.Benefits & PerksAccess to publications and products from across the News Corp familyExclusive offers across a range of products and services that deliver genuine cost savings and benefitsAdvice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.Support on making the most of your moneyAccess tailored development opportunities, including leadership programs, to cultivate your skills and support your careerMake a difference to our communities through volunteer opportunities and company‐organised charity drivesEngage with your passions through various employee‐resource groups and accessibility to multi‐faith quiet rooms & parents' rooms
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📌 Social Lead (Sydney)
🏢 News Corp Australia
📍 Sydney