About Fit LitterFit Litter is one of Australia's fastest-growing D2C pet brands.
With a mission to create simple, everyday solutions that help cat owners stay proactive about their cat's health.
Fit Litter has grown from a small challenger brand into an 8-figure category disruptor across Australia, the UK and New Zealand.Over the last few years they've grown fast on the back of strong performance marketing, standout content and innovative products.
Now they're entering Stage 2 of their growth, expanding internationally, launching major new hero product lines, and building a full in-house production studio, all on the way to becoming a 9-figure household name in modern cat care.The culture is ambitious but grounded, built on autonomy, ownership, candour and high trust.
It's a small team that plays big and leaves egos at the door.About the RoleDo you get a kick out of building a Meta account that scales without falling over?
Can you explain exactly why your structures look the way they do since Andromeda?
Fit Litter is looking for a hands-on Senior Media Buyer to own paid media across Meta, Google and TikTok in AU, the UK and NZ.
Meta is the main game and where most of your time will go, with Google and TikTok running alongside it in each market.Paid media is one of the biggest levers in the business, so they want someone who treats every dollar like their own.
You'll run the accounts day to day, protect stability as spend scales, and use the ad account as a feedback loop for creative, setting up tests that tell the creative team which concepts,



angles and formats to double down on next.You'll report to the Head of Performance Creative and work closely with the creative strategists, the production team and the wider growth and marketing team.A Day in the LifeManaging the Meta ad accounts across AU, UK and NZ, with structures built for how Meta delivers after AndromedaMaking budget and scaling calls to hit acquisition and efficiency targets, without the volatility that comes from chasing short-term winsDesigning concept testing structures that give clean, reliable reads on concepts, angles and formatsFeeding explicit, data-backed insights to the creative team after every round and helping shape what gets made nextKeeping a running record of test results so the team builds on what it learnsManaging Google Ads (Search, Shopping and Performance Max) and growing TikTok across all three regionsReporting on performance honestly, including what isn't working, and connecting platform results back to blended MER and CACHelping design and assess bundle, pricing and discounting tests, and contributing to CRO and landing page workAbout YouA commercially minded media buyer who cares about profit, not just platform ROAS, would suit this role perfectly.
You're comfortable deep in the detail of an ad account, and just as comfortable stepping back to explain what it means for the business.




You'll likely come from a high-growth DTC brand, a performance agency or an in-house growth team.Ideally, you will have:4+ years of hands-on media buying, ideally in DTC or eCommerceA track record of managing and scaling Meta accounts, with results you can walk throughCurrent, practical experience buying on Meta since the Andromeda update, including creative diversity, broad targeting and consolidated structuresA strong grasp of concept testing, and the judgment to balance efficiency against account stabilityThe ability to turn the numbers (CPA, ROAS, MER, CAC, CPM, CTR, frequency, hook and hold rates) into clear decisionsSolid Google Ads experience for eCommerce across Search, Shopping and Performance MaxTikTok Ads experience, or the drive to get up to speed quicklyExperience running accounts across multiple regions or storesConfidence working across Ads Manager, Google Ads, GA4 and attribution toolsBonus: unit economics knowledge (contribution margin, payback periods), offer and pricing testing, and CRO experienceWhat's in it for YouStrong, competitive base salaryHighly attractive performance-based bonus structureHybrid working modelFull ownership of paid media across three platforms and three regionsAn in-house production studio and creative team producing a steady flow of new concepts to testClose collaboration with the Head of Performance CreativeA clear career pathway as the business scales into a multi-channel, multi-market organisationThe chance to be a key driver, not a small cog, in a brand entering its most exciting chapter
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📌 Senior Media Buyer (Sydney)
🏢 Revererecruitment
📍 Sydney