Benefits:
Package: Competitive salary + Super
Location: Sydney (in-office)
Employment Type: Full-time
Explicit path for career growth and development

About the Role:

We are looking for a data-driven YouTube Strategist who can take full ownership of channel growth, content strategy, and performance. This role is highly focused on analytics, ideation, and scaling channels, rather than video editing.

You will work closely with editors and content teams to ensure videos are optimized for maximum reach, engagement, and retention.

Key Responsibilities
Channel Growth & Strategy
Own and execute the overall YouTube growth strategy
Identify opportunities to scale views, subscribers, and watch time
Develop content frameworks and repeatable formats
Content Planning & Ideation
Generate high-performing video ideas based on trends, competitors, and data
Plan weekly/monthly content calendars
Work with scriptwriters/editors to ensure strong hooks and storytelling
Analytics & Performance Tracking
Deep dive into YouTube Analytics (CTR, retention, watch time, drop-offs)
Identify patterns and optimize underperforming content
Provide actionable insights to improve future videos
Packaging & Optimization




Guide thumbnails, titles, and descriptions for maximum CTR
Run A/B testing on titles and thumbnails
Ensure all uploads follow YouTube SEO best practices
Collaboration & Execution
Coordinate with video editors, designers, and other stakeholders
Ensure timely publishing and consistency
Maintain quality control across all uploads

Must-Have Requirements
5–10 years of professional video editing experience
Proven experience managing and growing YouTube channels (long form video)
Robust understanding of YouTube algorithm, trends, and audience behavior
Experience with tools like YouTube Studio, VidIQ, TubeBuddy, etc.
Ability to interpret data and turn it into actionable strategies
Strong content sense (what works, what doesn’t, and why)
Experience working remotely and collaborating with distributed teams

Nice to Have
Experience working with large or quick-scaling channels
Exposure to multiple niches (education, business, storytelling, etc.)
Basic understanding of editing workflows (not hands-on)
Experience with YouTube automation or content scaling models

📌 Youtube Strategist Australia And New Zealand New South Wales
🏢 Recognized
📍 Australia