A Melbourne-based hip-hop artist with an established international audience is looking for an experienced Brand & Marketing Contractor for a major project planned for release in May/June ****.Working alongside the artist's management and wider team, you'll develop the brand and marketing strategy for the project and see it through from planning to release.We're looking for someone who is both strategic and hands-on.
You'll set a clear direction for the campaign, then keep it moving: coordinating the right people and making sure key deliverables are completed.The role focuses on brand, marketing, audience growth, partnerships and campaign delivery.
It is a specialist engagement working alongside an established management structure.A Melbourne-based hip-hop artist with an established international audience is looking for an experienced Brand & Marketing Contractor for a major project planned for release in May/June ****.Working alongside the artist's management and wider team, you'll develop the brand and marketing strategy for the project and see it through from planning to release.We're looking for someone who is both strategic and hands-on.
You'll set a clear direction for the campaign, then keep it moving: coordinating the right people and making sure key deliverables are completed.The role focuses on brand, marketing, audience growth, partnerships and campaign delivery.
It is a specialist engagement working alongside an established management structure.Key ResponsibilitiesBrand & Marketing StrategyDevelop the brand and marketing strategy for the upcoming projectDefine the positioning, messaging and story around the projectIdentify opportunities to grow the artist's brand in Australia and internationallyKeep across relevant cultural, audience and marketing trendsKeep campaign activity consistent with the artist's broader brand and directionCampaign Planning & DeliveryDevelop the campaign plan and rollout leading into releaseBuild out key campaign dates, priorities and marketing activityCoordinate with management, social, PR,



creative and external partnersTrack what needs to be completed and follow up where requiredIdentify gaps or opportunities and recommend changesReview campaign performance and adjust the approach where neededMarketing MaterialsMake sure the materials needed for the project are planned, created and completed on time, which may include:LPKs / EPKsOne-sheetsArtist and project biosCampaign and partnership decksPress and promotional materialsDSP and platform materialsOther release and marketing collateralBrand PartnershipsIdentify brands and partners that fit the artist and projectDevelop partnership and collaboration opportunities, pitches and proposalsReach out to, or facilitate introductions with, relevant brandsFollow up and progress opportunitiesWork with management and relevant team members to bring suitable partnerships into the campaignManagement retains final approval over partnerships and commercial agreements.Audience DevelopmentIdentify opportunities to grow the artist's audienceDevelop strategies to strengthen fan engagementIdentify relevant creators, influencers and communitiesReach new audiences through partnerships, collaborations and other channelsUse audience and campaign data to understand what's working and where to improveWorking With the TeamYou'll work closely with the artist, management, publicists, the social team, label and distribution partners, creatives and others involved in the project.
Your job is to make sure the brand and marketing strategy is explicit and that the marketing side of the campaign is delivered.
You should be comfortable coordinating different people, following up on outstanding work and raising issues early.Key DeliverablesThe final scope will be agreed with the successful candidate, but is expected to include:Brand Audit: review the artist's current brand, positioning, audience and market presenceBrand Positioning: define who the artist is, who the brand is for and what sets it apartBrand Guidelines:



a practical framework for positioning, messaging, tone and directionRelease Strategy: the overarching marketing strategy for the album and singlesRollout Plan: develop and maintain a dated rollout plan covering each single, the album release and key campaign activityBrand Partnerships: a target list, active outreach and visibility over pitches and outcomesCampaign Materials: LPKs/EPKs, one-sheets, decks and other collateral delivered when requiredAdditional Brand Projects: other brand work that comes up, with scope agreed as neededAbout YouExperience in brand, marketing or campaign strategyA strong understanding of music, entertainment, culture and digital audiencesA track record of delivering campaigns, not just writing strategyExperience with brand partnerships or collaborationsStrong organisation, communication and attention to detailGood commercial awarenessConfidence working with internal and external stakeholdersA proactive style, strong follow-through and the ability to work independentlyThe EngagementThis is a project-based consulting engagement for a major release expected in May/June ****.
Expected start: November ****.
You'll start well ahead of release to develop the strategy, then support the campaign through to completion.
You'll need to attend key meetings and planning sessions in Brunswick East.
Consulting fees will be agreed based on experience and final scope.How to ApplyPlease include:Your CVA portfolio or examples of relevant work2–3 campaigns or projects you've worked on, with a short note on your personal roleExamples of brand partnership work, where applicableA short introduction covering your experience and why you're interestedYour availability from November ****The company wishes to remain anonymous throughout the initial advertising process.
Further information regarding the artist and project will be provided to selected candidates as the process progresses.Be careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Brand & Marketing Lead For Major Music Campaign (Melbourne)
🏢 seek.com.au
📍 Melbourne