Hello from Industry Beans!
We're a specialty coffee company with a range of high-quality coffee products, a thriving community of home brewers, cafes in Melbourne, Sydney and Brisbane and a family of wholesale clients around the country.
We're looking for a Full-Time Content & Social Media Marketing Specialist to join our Head Office in Melbourne.
In this role, you'll be responsible for content and social media for the Industry Beans brand across our social channels and website.
Under the guidance and support of the Marketing Manager, this role will be responsible for driving internal and external content production, developing and executing social media plans, and taking the lead on creator and influencer collaborations that drive reach and brand recall.
You'll create engaging, high-quality content that tells our brand's story, sparks conversation, and builds our community.
From trending TikToks to curated coffee brewing tutorials for the website, you'll craft compelling content across our social media and digital channels.
About Industry Beans Launched in ****, Industry Beans is an award-winning specialty coffee roaster, café operator, wholesale and retail brand.
From grassroots beginnings, Industry Beans has grown into a refined coffee brand operating across Melbourne, Sydney and Brisbane through hospitality, wholesale and direct to consumer channels.
The Industry Beans Group proudly operates two additional leading brands in the coffee industry.
It's an exciting time to join the team with a wide variety of products and channels to market to succeed in.




This role offers the chance to:
Be part of a supportive and engaged team
Enjoy Wellness benefits
Benefit from flexible working arrangements
Grow within an innovative, exciting and fast-moving company
Drink unlimited coffee!
Key Responsibilities
Develop and manage brand content calendars, planning content to deliver against key marketing goals
Lead all aspects of brand shoot production, from briefing and stakeholder coordination to supplier management and on-camera appearance as needed
Lead influencer and creator campaigns, including outreach, product send-outs, and sourcing user-generated content
Shoot and edit engaging organic video content for social media, as well as video assets for paid social campaigns
Write social-first copy that brings campaign messaging and brand tone of voice to life
Schedule and publish social media content, monitor performance metrics, and deliver recommendations to improve reach and engagement
Manage daily community engagement across social channels alongside the Customer Service team
Maintain content, contact, and asset databases, keeping file management and business platforms well organised
Collaborate cross-functionally and support content activity across other brands within the group
About You
3+ years experience in content and social media roles
Comfortable on camera with engaging presence
Strong administration and communication skills
Diploma or Degree in marketing or business
Excellent attention to detail
A love for coffee!

📌 Content And Social Media Marketing Specialist (Melbourne)
🏢 Industry Beans Head Office
📍 Melbourne