Lead digital strategy and performance acrossone key client account
Solid expertise across paid social, programmatic and digital strategy
Up to $125K DOE
Digital Director
Lead digital strategy and performance acrossone key client account
Agency-side experience essential
Strong expertise across paid social, programmatic and digital strategy
Up to $125K DOE
South Melbourne - Onsite role
WHO WE ARE
We are working with an independent media agency with a hands-on approach to media strategy, planning and buying.
With a focus on strong client partnerships and delivering meaningful outcomes, the team values fresh thinking, collaboration and a more personal approach to media.
As an independent agency, they offers an environment where people can take ownership, make an impact and grow without the layers of bureaucracy often found in larger networks.
WHAT YOU WILL BE DOING
As Digital Director, you will lead digital strategy and campaign performance acrossone key client account, with a strong focus on paid social and programmatic media.
You will own the digital direction from strategy through to execution, bringing together channel expertise, audience insights and performance data to deliver effective, integrated campaigns.
Working closely with the client and internal activation teams, you will identify opportunities to improve performance,



refine media strategies and drive continuous optimisation across platforms including Meta, DV360 and CM360.
Combining strategic leadership with a strong understanding of hands‐on media activation, you will guide campaign planning, performance analysis and investment decisions while building trusted client relationships.
You will be the go‐to digital lead for the account, translating campaign insights into clear recommendations and ensuring paid social and programmatic activity aligns with broader client objectives.
YOU WILL NEED
Experience across Paid Social and Programmatic
Agency-side experience essential
Strong expertise across paid social and programmatic advertising
Experience developing and executing digital strategies aligned with client objectives
Strong understanding of digital performance metrics, campaign optimisation and reporting
Proven ability to build and maintain senior client relationships
Confident communication and presentation skills, translating data into clear strategic recommendations
Ability to manage digital strategy and delivery across a key client account
IT'S NICE TO HAVE
Experience leading or mentoring digital team members
Experience across major advertising platforms, including Meta, DV360 and The Trade Desk
Experience identifying opportunities to improve campaign performance and grow existing client relationships
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📌 Digital Director (Paid Social+Programmatic) (Melbourne)
🏢 Searchability
📍 Melbourne