Head of Content & Brand
The Explore Life | Burleigh Heads, Gold Coast
We're looking for someone who doesn't just make content, they think in content.
Someone who sees a boring moment and thinks, "There's a Reel in that."
Someone who understands why people follow brands, why they stop scrolling, why they share something with their mates.
That's what we're looking for at The Explore Life.
About The Explore Life
We're an Australian adventure and lifestyle brand built around one simple idea:
GET OUT AND LIVE.
We create products for people who love camping, 4WDing, travel and getting outside, but we're also building a brand and community around the lifestyle itself. Our content spans Instagram, TikTok, Facebook, YouTube, our website, email and paid advertising.
The role
This is not a traditional social media role. You won't be handed a content calendar and asked to tick off three Reels and five posts each week.
You'll work directly with the founders to come up with ideas, build recurring content formats, create campaigns, tell stories and find recent ways to make people care about The Explore Life.
You'll have a lot of creative freedom and a lot of responsibility.
What you'll actually do
Develop the overall content strategy and social (orangic and paid) creative direction for The Explore Life
Come up with original content ideas, series and recurring formats
Work directly with the founders to create personality-led and founder-led content
Turn everyday moments, products, people and behind-the-scenes chaos into content people actually want to watch
Write hooks, scripts, concepts and captions
Shoot and edit short-form video for Instagram, TikTok, Facebook and YouTube
Work with creators, UGC talent,



ambassadors and other personalities
Create content that works organically
and
can be turned into paid advertising
Watch what is happening across social and identify trends, formats and opportunities before they become tired
Use analytics and audience behaviour to work out what is actually working
Test ideas, learn from what doesn't work and keep moving
Help shape how The Explore Life shows up online
We're looking for someone who...
A content creator who has started thinking beyond just making videos
A social media marketer who is obsessed with content
A brand/content strategist who can actually pick up a camera and make the thing
Someone coming from an agency, startup or fast-moving consumer brand
You should be:
Naturally curious and constantly looking at what is working online
Comfortable being on camera and directing people who are
Strong at storytelling and coming up with ideas
Comfortable shooting and editing your own content
Commercially minded, you understand that attention ultimately needs to drive the business
Fast-moving and willing to test ideas
Someone who has strong taste and knows when something feels boring, forced or generic
Confident enough to pitch an idea to the founders and make it happen
Experience with Premiere Pro, Photoshop, After Effects or similar is valuable.
About us
Founded in ****, The Explore Life exists to inspire people to Get Out And Live. We travel Australia and the world, create content around the lifestyle we love, and design and sell quality products that we genuinely use ourselves. Our content lives across YouTube, Instagram, Facebook, TikTok and our website. We're based in Burleigh Heads on the Gold Coast.

📌 Social & Content Lead (Gold Coast)
🏢 The Explore Lifestyle Pty
📍 Gold Coast