GENERAL MANAGER | GLOBAL FASHION eCOMMERCE BRAND | SYDNEY
You decide what she buys next. Then you make sure it's in her cart before anyone else's.
One of Australia's most recognised founder-led online fashion brands is appointing a General Manager to own the commercial engine: product, brand, digital and operations, across Australia, the US and the UK.
This isn't a coordination role. Within the agreed strategy and budget, you're the decision-maker. And when the commercial case calls for it, you're expected to push back, founders included.
THE BRAND
A homegrown DTC success story with a cult customer base, a powerful social presence and a global shipping footprint. Fast-moving, trend-led and built online from day one. Now scaling its next chapter with a senior commercial leader at the centre.
THE OPPORTUNITY
Reporting to the Executive Director and partnering closely with the Founder and CEO, you'll lead the Heads of Buying & Design, Planning, Marketing, Creative, Digital & eCommerce and Operations. You set the product direction, hold the functions accountable and free the Executive Team to focus on long-term growth.
WHAT YOU'LL OWN
Product strategy and customer proposition: trend to range to launch to sell-through
Speed-to-market and building genuine hero products, not repeating old bestsellers
Buying, Design and Planning, with OTB, WSSI and inventory KPIs firmly in hand
Global marketing and brand strategy, integrated with digital performance
Shopify storefront, CRO, merchandising and onsite trading against financial KPIs
CRM, SEM, SEO,



Affiliates and Paid Social acquisition and retention
P&L; for the commercial engine: revenue, gross and contribution margin, CAC and inventory productivity
Market strategy and profitability across AU, US and UK
Global 3PL, supply chain and customer service performance
The leadership operating rhythm: transparent owners, fast decisions, real accountability
ABOUT YOU
Senior leadership in fashion, retail, eCommerce or FMCG, leading senior functional heads
Product and/or Marketing leadership with P&L; ownership, ideally multi-market
Strong product and merchandising instinct, with a track record in speed-to-market
DTC eCommerce depth, with US and/or UK exposure a strong plus
Enough operations and supply chain experience to run trading and ops as one plan
Sharp commercial and financial acumen, and a record of turning strategy into results
You can tell what's genuinely desirable from what's merely efficient
You thrive alongside founders: confident enough to challenge, low enough ego to commit
You build systems, data and AI-enabled workflows so the business scales without adding headcount
You won't be an expert in everything. You'll be an outstanding product-led commercial leader who's strong in most of it and has the judgement to lead the rest through great Heads.
WHY THIS ROLE
Genuine decision-making authority at the top of a global fashion brand
End-to-end ownership from product idea to P&L;
A founder-led culture that values ambition, delivery under pressure and a lot of fun along the way

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