Creative Producer Video Ads Lead | $130k + performance bonus | RemoteYou will own the full creative ideas and testing loop for a dental implant patient network operating across Australia and New Zealand.
You will plan weekly creative schedules, study ad performance data, develop new hooks based on results and patient questions, and lead the production of short-form direct-response video ads.Key responsibilitiesPlan the weekly creative scheduleStudy winning and losing ads and write new hooks based on performance data and patient questionsFind local talent that can execute the creative planDevelop the core content of each adCreate CTA variationsRun weekly filming sessions with presentersInterview presenters off-camera so answers sound naturalBrief editors and approve final adsDeliver ***** new ads every weekLaunch fresh variations with the media buying teamReview results and recommend what to kill, iterate, or scaleTurn sales-call objections and patient questions into new ad conceptsMaintain a clear creative library and testing backlogAbout youHave produced short-form direct-response video adsCan show ads that generated measurable resultsKnow how to make ordinary people comfortable on cameraUnderstand hooks, retention, offers, objections, and CTAsCan use Meta data to explain why an ad worked or failedMove quickly without needing constant supervisionAre comfortable repeating proven messages through current anglesCan work within Australian and New Zealand dental advertising requirements
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📌 Creative Producer Video Ads Lead | $130K + Performance Bonus | Remote (Sydney)
🏢 Dental Group
📍 Sydney