Customer Marketing Executive - Crm & Personalisation (Melbourne)

Customer Marketing Executive - Crm & Personalisation (Melbourne)

22 Oct
|
Sportsbet
|
Melbourne

22 Oct

Sportsbet

Melbourne

What Customer Marketing Executive Crm Personal...Showing **** Customer Marketing Executive Crm Personalisation jobs in VictoriaAre you obsessed with data, partner success, taking action, and changing the game?
If you have a whole lot of hustle and a touch of nerd, come work with Pattern!
We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI.
Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service.
Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com , Target.com , eBay, Tmall, TikTok Shop, JD, and Mercado Libre.
To learn more, visit pattern.com or email (emailprotected) .
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc.
We place employee experience at the center of our business model and have been recognized as one of Newsweeks Global Most Loved Workplaces®.
About the RoleThis is a commercially focused partnerships role measured primarily on partner-sourced pipeline and new business contribution.
You will build and activate a strategic partner ecosystem - spanning technology platforms, agencies, consultants, and industry organisations - that generates qualified introductions and supports Pattern's growth across the Australian market.You'll work closely with the Sales and Marketing teams to develop joint go-to-market initiatives, align on target accounts, and convert partner relationships into measurable revenue outcomes.
This role is ideal for someone with a strong business development instinct who thrives on building relationships and driving results through external networks.What You'll Be DoingPartnership DevelopmentIdentify, prioritise,



and build relationships with strategic partners across the ecommerce and digital ecosystem - including technology platforms, marketing technology providers, ecommerce platforms, agencies, and complementary service providersPosition Pattern as a preferred ecommerce and marketplace partner within the Australian marketMaintain a pipeline of potential new partners and manage existing relationships to drive ongoing valueSecure 3–5 new strategic partnerships per year and maintain ***** active partnerships at any time.
An active partnership is defined as a partner we have up to date account mapping with and an active referral process as well as co-marketing initiatives being executed.Generate qualified introductions and new business opportunities through your partner networkAlign closely with Account Executives and the broader Sales team on target accounts and co-selling opportunitiesFacilitate partner introductions that accelerate deal momentum and contribute to bookingsParticipate in sales planning to identify where partner involvement can open or advance opportunitiesTrack and report on partner-sourced pipeline performance, using data to refine strategyPartner Go-To-Market ActivationDevelop and execute joint go-to-market initiatives with priority partners, including co-marketing campaigns, webinars, joint content, and industry roundtablesDeliver at least one joint marketing initiative per month in collaboration with the Marketing teamWork with the Head of Marketing to plan and coordinate partner events - including roundtables, dinners, and industry activations — ensuring they are well-executed and commercially alignedMaintain a forward-looking calendar of partnership activity and sponsorshipsRelationship ManagementServe as the primary relationship owner for Australian partners,



building trust and maintaining regular engagementRun structured planning sessions with priority partners to identify collaboration opportunitiesStay across partner roadmaps and strategic priorities to surface recent opportunitiesWhat High Performance Looks LikeConsistently generates qualified sales meetings through partner introductions each monthDrives measurable new business opportunities directly attributable to partner-sourced activityMaintains a strong conversion rate from referral introduction to qualified opportunityBuilds and activates a growing network of partners that consistently produces pipelineOperates as a trusted collaborator to the Sales and Marketing teamsIdentifies and activates new partnership channels that create commercial impactWhat You'll Need to ThriveMust-havesDemonstrated ability to generate pipeline or qualified opportunities through external relationshipsExperience within ecommerce, digital marketing, SaaS, or technology ecosystemsStrong relationship-building skills with the ability to engage senior stakeholdersA proactive, commercially minded approach — you connect the dots between partnerships and revenueComfort operating in an environment where success is tied to measurable outcomesAustralian work rights (citizen or permanent resident)Should-havesExperience collaborating with sales teams on target account strategies and co-sellingProven track record building and activating partner programs that drive pipelineStrong communication and presentation skills — you represent Pattern externally with confidenceFamiliarity with CRM platforms such as Salesforce or HubSpotNice-to-havesExisting relationships within the Australian ecommerce, martech, or digital agency ecosystemExperience coordinating partner events or industry activationsExposure to co-marketing campaigns and joint go-to-market executionWhat We Value at PatternWe look at problems with an open mind, challenge the status quo, and pursue smarter ways of working.Data Fanatics We recognise problems, seek to understand them through data, and make decisions that lead to actionable results.Partner ObsessedWe prioritise our partnersneeds, listen actively, and deliver results that consistently exceed expectations.Team of Doers
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📌 Customer Marketing Executive - Crm & Personalisation (Melbourne)
🏢 Sportsbet
📍 Melbourne

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