Social Media & Digital Content Strategist

Working three days per week, you will take ownership of the firm's social media presence and digital content activation, working closely with our Media & Marketing Manager. You will take complex topics and find the social content people will actually stop for, helping shape how an 80-year-old law firm shows up in a fast-changing digital environment.

Key responsibilities

Developing and implementing the firm's social media strategy in line with broader marketing priorities and campaigns

Managing our presence across LinkedIn, Facebook, Instagram, YouTube and Google Business Profiles

Planning and managing the social media content calendar

Creating and coordinating engaging social-first content including short-form video, reels, graphics, carousels, photography and emerging formats

Finding creative ways to translate legal topics, commentary and lawyer expertise into accessible content for different audiences

Developing social strategies around campaigns, events, sponsorships, and community initiatives

Working with lawyers to strengthen their professional profiles, particularly on LinkedIn

Identifying opportunities for lawyers and the firm to contribute to relevant online conversations

Managing community engagement and social listening

Reviewing performance and using insights to continually refine our approach

About you

Demonstrated experience managing social media for an organisation or agency clients

A strong understanding of LinkedIn, Facebook, Instagram and YouTube and how content needs to differ across each platform

Experience developing social media strategy as well as executing it

Strong instincts for what makes content interesting, relevant and shareable





Experience creating or coordinating short-form video and visual content

An understanding of social analytics and the ability to use performance data to inform future content

Strong copywriting and communication skills

Curiosity about emerging digital platforms, AI tools and changing audience behaviour

About us

Attwood Marshall Lawyers is one of the Gold Coast's longest-established law firms, helping people and changing their lives for the better since 1946.

Now celebrating 80 years, our firm has grown considerably while remaining committed to the values and client service that have shaped our business for generations.

Our Media & Marketing team works across social and digital content, media, radio, video, community partnerships, events, and long-form editorial content. You'll have access to a constant pipeline of content and subject matter experts – and plenty of scope to experiment with how we bring those stories to current audiences.

Attwood Marshall Lawyers is a long-standing company that values work-life balance and creating a vibrant culture within the business.

We want someone who will bring ideas and help us continue evolving how an established professional services brand communicates online.

Be part of a great corporate culture where our staff support each other as much as they support our clients.

12-month maternity leave contract with the possibility of extension depending on business requirements. This role is primarily based at our Robina Town Centre office, with flexibility to also work from our other office locations, or work from home if necessary.

If you're equally comfortable thinking about the strategy behind a channel and rolling up your sleeves to create the content for it, we'd love to hear from you.

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📌 Social Media & Digital Content Strategist (City of Gold Coast)
🏢 Attwood Marshall Lawyers
📍 City of Gold Coast