About Acast

Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform.

About the role

Based in Sydney and reporting locally to the Managing Director AU/NZ while collaborating closely with Acast’s Global Comms & Brand team, this is a unique, hands-on opportunity for an ambitious and proactive PR professional to drive Acast’s local communications and PR execution across Australia & New Zealand.

As the local PR & Comms Specialist in the region, this role focuses on practical execution and coordination, combining media pitching, proactive outreach, executive thought leadership support, and hands-on editorial content creation.

Your primary goal is to drive Acast’s local visibility, generate high-quality media coverage, and help position Acast as an authoritative voice on podcasting, digital audio, the creator economy, and advertising among commercial partners, agencies, and creators in the region.

What you'll do

PR Execution & Media Relations

- Executing PR initiatives and campaigns aligned with local business goals and global communications frameworks.
- Building and maintaining strong day-to-day relationships with journalists, editors, producers, and influencers across podcasting, media, advertising, technology, entertainment, and business.
- Generating earned media coverage by identifying newsworthy local stories, crafting targeted pitches, and proactively pitching to local media.
- Drafting and distributing press releases and company announcements, including research releases, product developments, commercial partnerships, and creator initiatives.
- Monitoring news and industry trends to identify reactive media opportunities and flag potential communications issues.




- Supporting local reputation management in alignment with global brand guidelines and local leadership.
- Tracking and reporting PR performance, coverage, reach, sentiment, and share of voice to key stakeholders.
- Localising global campaigns and brand moments effectively for the Australian and New Zealand markets.

Thought Leadership & Hands-On Comms Preparation

- Supporting the positioning of Acast and its senior executives as industry authorities through tailored pitches, opinion pieces, speaking opportunities, and commentary.
- Hands-on preparation of briefing materials, talking points, and media prep for Acast spokespeople ahead of interviews and public appearances.
- Working cross-functionally with internal teams (marketing, sales, commercial, creative) to extract data, research, and insights for compelling PR stories.

Editorial Content, Social & Events

- Driving hands-on content creation for social platforms when required to elevate local podcasts and brand campaigns across social networks, partnering with the global marketing team.
- Supporting events and key industry moments, including conferences, podcasting festivals, product launches, and commercial showcases to increase Acast's visibility.

Who you are

- 3–5 years of working experience in public relations, media relations, or communications (experience working within or with PR/Comms agencies is a strong plus!).
- A solid foundation of contacts or demonstrated ability to build strong connections across tech, advertising, entertainment, business, and podcasting media.
- High energy and proactive mindset, you love pitching stories, securing coverage,



and following up with media.
- Proven capability to manage and juggle multiple fast-paced projects simultaneously, prioritizing effectively within budget.
- Strong writing skills with proven experience producing press releases, executive talking points, briefing documents, pitches, and social copy.
- Skilled at identifying compelling angles from data and research, translating brand news into engaging content.
- Self-motivated, adaptable, and comfortable working independently as the local PR coordinator while staying tightly connected to global brand and local commercial teams.
- Genuine enthusiasm for podcasting, digital culture, media, and advertising.

Location While we do operate with a high degree of trust and flexibility for our employees, the expectation for this role is to be present in our Sydney office Tuesday, Wednesday, and Thursday. Candidates should be within a commutable distance to accommodate this schedule. Monday and Friday are optional days but office attendance may occasionally be required.

Culture

Acast is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful characteristics that make us different.

Culture is our number one priority as a business. We believe people come first, and we work every day to enable autonomy, continuous improvement and bring out the best in people. We’re global and have remote teams, so it’s even more important that we strive for an open, inclusive and caring environment where everyone feels visible and welcome.

We consider ourselves a modern organization driven by strong values to create the best, most fulfilling and nurturing culture.

We very much look forward to finding the next excellent person to join our cause!

📌 PR Manager AU/NZ (Sydney)
🏢 Acast
📍 Sydney