Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.

In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

Our agency, Influential, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We’re an end-to-end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture.

Company description

Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.

In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide),



media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

Our agency, Influential, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We’re an end-to-end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture.

Overview

We are looking for a culturally plugged-in, commercially minded and strategically influential Social Strategy Director to join our dynamic team of Thinkers & Makers at Influential. In this role, you’ll set the strategic direction for social-first thinking across key clients and new business opportunities, turning audience behaviour, platform intelligence, creator culture and cultural insight into sharp, compelling strategies that drive brand relevance, business impact and measurable growth.

You will partner closely with senior social, influencer, creative, media, data and client leadership teams to shape strategic responses, lead content and channel frameworks, guide always-on social thinking, and elevate the quality of strategic output across the agency. You’ll be responsible for building persuasive narratives, identifying growth opportunities,



strengthening senior client relationships and ensuring our work connects brands with culture in ways that are distinctive, effective and commercially valuable.

This is a senior leadership role, so we’ll be looking for confident communication, strong stakeholder management, high-quality presentation skills and the ability to translate complex social, cultural and commercial challenges into simple, inspiring and actionable strategic direction. You should be comfortable leading multiple clients, senior stakeholder conversations, briefs and workstreams, while mentoring strategists and broader agency teams to deliver stronger, more connected social and influencer thinking.

General Responsibilities

- Set and lead the strategic direction for social and influencer across priority clients, campaigns, always-on programs and new business responses.
- Raise the strategic standard for the agency by shaping explicit, insight-led narratives that connect audience, culture, platform behaviour and brand ambition.
- Partner with senior client, creative, media, influencer and production leads to ensure social strategy translates into distinctive, effective and executable work.
- Lead, mentor and develop strategists and broader team members, building confidence, strategic rigour and stronger social-first thinking across the business.
- Drive growth by identifying strategic opportunities within existing clients and contributing senior strategic leadership to new business pitches and proactive opportunities.
- Work with agency leadership to ensure strategic recommendations support commercial objectives, project scope, resourcing, profitability and long-term client growth.

📌 Social Strategy Director (Sydney)
🏢 Publicis Groupe Holdings
📍 Sydney