Internal Sales Representative – B2B Wholesale

CWS - Complete Wholesale Suppliers – Smithfield NSW

This is a predominantly outbound sales position combining new business development with existing customer account management.

Your primary responsibility will be to identify prospective customers, make outbound sales calls, build relationships with decision-makers and convert opportunities into regular, long-term purchasing accounts.

You’ll also manage and grow existing customer relationships, encourage repeat business, identify additional sales opportunities and help reactivate customers who have stopped purchasing.

The position is based at our Smithfield office and is primarily telephone-driven. You’ll spend about 80–90% of your time on sales and sales-related activities, with the remainder on customer enquiries and general office coordination.

You’ll work directly with the business owners and have access to an established customer database, prospecting resources and CRM systems.

This is a proactive sales role, not a general administration position. We're looking for someone who enjoys winning new business, takes initiative and is comfortable working towards measurable sales targets.

About the role

This is a predominantly outbound sales position combining new business development with existing customer account management.

Your primary responsibility will be to identify prospective customers, make outbound sales calls, build relationships with decision-makers and convert opportunities into regular, long-term purchasing accounts.

You’ll also manage and grow existing customer relationships, encourage repeat business,



identify additional sales opportunities and help reactivate customers who have stopped purchasing.

The position is based at our Smithfield office and is primarily telephone-driven. You’ll spend about 80–90% of your time on sales and sales-related activities, with the remainder on customer enquiries and general office coordination.

You’ll work directly with the business owners and have access to an established customer database, prospecting resources and CRM systems.

This is a proactive sales role, not a general administration position. We're looking for someone who enjoys winning new business, takes initiative and is comfortable working towards measurable sales targets.

Key responsibilities

- Identify and contact prospective business customers, primarily childcare centres across NSW.
- Make consistent outbound sales calls to generate new business opportunities.
- Build relationships with business owners, centre directors, managers and purchasing decision-makers.
- Understand customer purchasing requirements and present suitable products and solutions.
- Prepare quotations, follow up on opportunities, handle objections and confidently ask for the sale.
- Convert prospects into active, repeat-purchasing customers.
- Build and maintain an organised pipeline of prospective customers.




- Proactively manage existing accounts to encourage repeat purchasing and increase customer value.
- Identify opportunities to introduce additional product categories and grow customer spending.
- Contact inactive customers to understand their needs and win back their business.
- Maintain accurate customer records, sales activities and follow-ups within our CRM.
- Manage your daily sales activities, priorities and follow-up schedule independently.
- Work towards agreed sales activity, customer acquisition and revenue targets.
- Respond to customer enquiries and assist with general office coordination when required.

About you

We’re looking for someone confident, motivated, organised, and who genuinely enjoys sales.

Ideally, you’ll have:

- Previous experience in outbound sales, telesales, business development or a similar sales-focused role.
- Confidence making cold calls and speaking with prospective business customers.
- Strong communication, negotiation and relationship-building skills.
- Ability to identify opportunities, handle objections, and confidently close sales.
- Excellent follow-up skills and the ability to manage multiple sales opportunities.
- A proactive, self-motivated approach with the discipline to maintain consistent outbound sales activity.
- Resilience, persistence and a positive attitude when dealing with rejection.
- Confidence working towards measurable targets and taking accountability for results.
- Strong organisational and time-management skills.
- Good computer literacy and the ability to use or learn CRM systems.
- A professional, customer-focused attitude and solid problem-solving skills.
- The ability to work independently while c

📌 Internal Sales Representative –B Wholesale (Sydney)
🏢 CWS - Complete Wholesale Suppliers
📍 Sydney