General Manager | Premium Wellness Centre

Gough Recruitment - Sydney Eastern Suburbs NSW

Gough Recruitment is excited to be partnering with a leading a premium wellness destination.

The Opportunity

As General Manager, you will take responsibility for the overall commercial and operational performance of the centre, with a strong focus on membership acquisition, revenue growth, member retention and service excellence.

You will be a visible, hands-on leader who can inspire a team, build meaningful relationships with members and turn commercial opportunities into measurable results.

This role will suit someone who thrives in a premium, service-led environment and understands that success comes from both winning new members and keeping them engaged for the long term.

Key Responsibilities

- Commercial performance: Take ownership of centre performance, revenue targets and key business KPIs.
- Membership sales: Lead the membership sales journey from initial enquiry and consultation through to conversion, onboarding and retention.
- Business development: Generate new membership opportunities through referrals, partnerships, networking, events and proactive lead generation.
- Member retention: Develop initiatives that strengthen engagement, minimise cancellations and grow recurring membership revenue.
- Team leadership: Lead, motivate and develop a high-performing team, fostering a culture of accountability, collaboration and exceptional service.
- Customer experience: Ensure every member receives a personalised, premium experience that reflects the centre’s positioning.
- Operational management: Oversee staffing, rosters, daily operations,



facility presentation and service standards.
- Relationship management: Build strong relationships with members and become a trusted, visible presence within the centre.
- Continuous improvement: Identify opportunities to enhance the member journey, improve utilisation and drive sustainable commercial growth.
- Stakeholder collaboration: Work with the broader leadership team on commercial strategy, marketing initiatives and overall business performance.

Gough Recruitment is excited to be partnering with a leading a premium wellness destination.

The Opportunity

As General Manager, you will take responsibility for the overall commercial and operational performance of the centre, with a solid focus on membership acquisition, revenue growth, member retention and service excellence.

You will be a visible, hands-on leader who can inspire a team, build meaningful relationships with members and turn commercial opportunities into measurable results.

This role will suit someone who thrives in a premium, service-led environment and understands that success comes from both winning new members and keeping them engaged for the long term.

Key Responsibilities

- Commercial performance: Take ownership of centre performance, revenue targets and key business KPIs.
- Membership sales:



Lead the membership sales journey from initial enquiry and consultation through to conversion, onboarding and retention.
- Business development: Generate new membership opportunities through referrals, partnerships, networking, events and proactive lead generation.
- Member retention: Develop initiatives that strengthen engagement, minimise cancellations and grow recurring membership revenue.
- Team leadership: Lead, motivate and develop a high-performing team, fostering a culture of accountability, collaboration and exceptional service.
- Customer experience: Ensure every member receives a personalised, premium experience that reflects the centre’s positioning.
- Operational management: Oversee staffing, rosters, daily operations, facility presentation and service standards.
- Relationship management: Build strong relationships with members and become a trusted, visible presence within the centre.
- Continuous improvement: Identify opportunities to enhance the member journey, improve utilisation and drive sustainable commercial growth.
- Stakeholder collaboration: Work with the broader leadership team on commercial strategy, marketing initiatives and overall business performance.

About You

You are a commercially minded leader who enjoys being on the floor, engaging with members and leading from the front. You understand the numbers behind a successful membership business and have the sales capability to make a direct impact on performance.

To be successful, you will bring:

- A minimum of five years’ experience in membership sales and/or the management of a membership-based facility.

📌 General Manager | Premium Wellness Centre (Sydney)
🏢 Gough Recruitment
📍 Sydney