Head of Ecommerce

D2C Home & Lifestyle Brand

Brisbane A founder-led Australian home and lifestyle brand is looking for a Head of Ecommerce to lead its online business and help shape its continued international growth.

Independently funded, with an established D2C business, it’s ready to bring in someone who can take ownership of ecommerce and build the function as the brand grows.

You’ll join as the most senior ecommerce hire, reporting directly to the founder. That gives you influence over the direction, access to the person making the decisions and responsibility for commercial performance.

The remit covers trading, conversion, retention and marketplace growth. You’ll work closely with an in-house content team, improve how the stores perform and help decide what the ecommerce team needs as the business develops.

You’ll need to enjoy doing the work yourself. It’s a lean team, and your ability to implement will matter as much as your ability to set the direction.

What you’ll own

- Ecommerce performance: Take responsibility for revenue, conversion, average order value and contribution margin across domestic and international stores.
- Trading: Build and run the promotional calendar, adapting activity and messaging to each market.
- Conversion: Improve the customer journey across product pages, landing pages and checkout, working with the content team on copy, imagery and page structure.
- Retention: Oversee email and SMS through Klaviyo, connecting activity to the trading calendar and opportunities to bring customers back.
- Channel coordination: Make sure paid and organic social activity connects with what’s happening across the stores.
- Marketplaces: Develop Amazon and TikTok Shop,



including the quality and accuracy of product listings and supporting assets.
- Commercial decisions: Give the founder a transparent weekly view of performance, with recommendations on where to focus next.
- The team: Help identify the support the function needs and build it out over time.

What we’re looking for

You’ll have at least five years’ experience in D2C ecommerce, including two or more years running an online store or channel generating $20m annually.

Your experience should include:

- Extensive Shopify knowledge and confidence working directly in the platform.
- Commercial ownership of trading, promotions and performance improvements.
- Oversight of Klaviyo or a comparable email and SMS platform.
- Trading across multiple regions or currencies.
- Familiarity with Amazon Seller Central and/or TikTok Shop.
- Working in a lean business where you’ve had to prioritise, make decisions and deliver with limited resources.

Your background could be in lifestyle, fashion, wellness or another D2C consumer category.

We’re interested in what you’ve owned, what you’ve improved and how you went about it.

Why consider it?

You’ll lead ecommerce for an established consumer brand with international reach, working directly with the founder and shaping the team around you.

Decisions happen quickly, so you’ll be able to put ideas forward and get on with delivering them. There’s room to influence both the immediate trading priorities and how the function develops over time.

If you enjoy having commercial ownership while staying close to the day-to-day, there’s plenty here to get your teeth into.

Apply or contact Russell at ETISK to find out more about the role and brand.

📌 Head of Ecommerce (Brisbane)
🏢 ETISK - ecommerce u0026amp; retail recruitment
📍 Brisbane