Position: Marketing Specialist

Company: The Trustee for M E Farmer Family Trust & The Trustee for P E Farmer Family Trust & The trustee for The Katherine Farmer Family Trust trading as Wagon Paints Australia Pty Ltd

Location: Unit 12 / 1 Belvedere Drive, Park Ridge, QLD 4125

Employment type: Full-time

Salary: AUD 80,000 to AUD 85,000 (Plus Superannuation)

The Company

Wagon Paints Australia is an Australian manufacturer and supplier of industrial, protective, marine, flooring and high-temperature coating systems. Through brands including Wagon Paints, Rhinofloor, Transocean Coatings and Thermaguard, the company serves manufacturers, fabricators, contractors, marine operators and industrial facilities, supported by technical expertise, colour matching and a nationwide distributor network.

The Role The Marketing Specialist is responsible for identifying market opportunities and developing, coordinating and implementing marketing initiatives for Wagon Paints' industrial, protective, marine, flooring and high-temperature coating products. The role supports business growth by analysing market conditions and customer demand, developing product and brand positioning, and advising on pricing, promotion and distribution strategies across the company's product portfolio and distributor network.

Key Responsibilities

- Conduct and commission market research to identify opportunities for existing and new coating products across industrial, manufacturing, marine, flooring, construction and maintenance markets.
- Collect and analyse customer, competitor, pricing, industry trend and purchasing data to support marketing and commercial decisions.
- Develop and implement marketing objectives, strategies and programs to support business growth, product awareness, customer acquisition and market expansion.




- Advise management on product positioning, pricing, advertising, sales promotion, distribution channels and market-entry opportunities.
- Plan and coordinate advertising and promotional campaigns for Wagon Paints, Rhinofloor, Transocean Coatings and Thermaguard across relevant target markets.
- Prepare marketing briefs and coordinate promotional materials, product literature, digital content, advertising assets and campaign communications within approved budgets and timelines.
- Analyse the performance of marketing activities using sales, customer, product and campaign data, and prepare reports and recommendations for management.
- Monitor competitor activity, market conditions, customer preferences and industry requirements to identify opportunities, risks and changes in product marketability.
- Support product development and product management by gathering market feedback, assessing demand and assisting with the positioning and promotion of new or updated coating systems.
- Liaise with sales staff, distributors, customers, suppliers and other stakeholders, maintain brand positioning across the product portfolio, and contribute to marketing forecasts, pricing, promotional priorities and distribution strategies.

Skills and qualifications

- Bachelor's degree or higher qualification in Marketing, Business, Commerce or a relevant field.
- At least one year of relevant experience
- Strong market research, analytical, communication and stakeholder management skills, with the ability to develop and coordinate marketing initiatives independently and as part of a team.
- Attention to detail and the ability to prepare transparent marketing reports, recommendations and promotional materials.

Only shortlisted eligible candidates will be contacted. Pay: $80,000.00 – $85,000.00 per year

Work Location: In person

📌 Marketing Specialist (Park Ridge)
🏢 Wagon Paints Australia
📍 Park Ridge