What's on Offer for you:

Genuinely, an incredible opportunity to join an established Asia-Pacific business operating within the food ingredients and manufacturing sector. This is a rare opportunity for an experienced Regional Commercial Lead to take ownership of commercial strategy, drive profitable growth and lead a fantastic team across Sales, Customer Service, Applications and R&D.; Working closely with senior leadership, you'll have the opportunity to influence the future direction of the business, strengthen key customer partnerships and identify exciting new markets and growth opportunities.

With significant regional responsibility, regular travel throughout Asia-Pacific and the ability to make a genuine commercial impact, this is a fantastic chance for an ambitious and accomplished commercial leader.

Principal Objective:

- Drive profitable sales growth, increase market share and strengthen strategic customer relationships across the Asia-Pacific region. This role will lead regional commercial activities, develop and execute sales strategies, identify new business opportunities and work closely with cross-functional teams to achieve revenue, margin and growth objectives. A key focus will be developing the regional team, improving commercial performance and identifying new partnerships, markets and product opportunities that support the long-term success of the business.

Main Responsibilities:

- Develop and execute regional sales and commercial strategies to drive revenue growth, profitability and increased market share across Asia-Pacific.
- Identify and pursue new business opportunities, strategic partnerships, emerging markets and product development initiatives to support continued commercial expansion.
- Lead, coach and develop a multidisciplinary team across Sales, Customer Service, Applications and R&D;, fostering a positive, accountable and high-performing culture.
- Establish annual sales budgets, regional targets and performance objectives aligned with broader business growth strategies.
- Build and maintain strong relationships with key customers, distributors and strategic business partners, identifying opportunities to increase sales and strengthen long-term partnerships.
- Work closely with senior leadership to develop new growth strategies, evaluate commercial opportunities and manage associated business risks.
- Prepare accurate sales forecasts, pipeline reports and commercial performance updates,



ensuring CRM records and sales KPIs are effectively maintained.
- Lead regular sales meetings, providing clear communication on budget performance, key customer projects, competitor activity and emerging market opportunities.
- Identify opportunities to improve operational processes, sales effectiveness and customer performance to maximise commercial outcomes.
- Collaborate with Operations, Procurement, Finance and Customer Service to support demand forecasting, stock planning, customer supply and debtor management.
- Support the commercialisation of new products and customer opportunities, working closely with technical and Application teams to deliver innovative, customer-focused solutions.
- Monitor industry developments, market trends and competitor activity, ensuring the business remains competitive and responsive to changing customer needs.
- Represent the business professionally at customer meetings, supplier engagements and industry events across the region.
- Encourage ongoing training, professional development and knowledge sharing to strengthen team capability and customer engagement.

Additional Responsibilities: Occupational Health & Safety:

- Promote a safe and professional working environment, ensuring compliance with workplace health, safety and environmental requirements.
- Support company safety initiatives and ensure appropriate reporting of potential workplace hazards.
- Encourage a culture of safety, accountability and continuous improvement across regional commercial activities.

Quality and Food Safety:

- Ensure commercial activities support the company's Quality and Food Safety policies, procedures and regulatory requirements.
- Work collaboratively with internal teams to maintain customer satisfaction, product quality and compliance standards.
- Support continuous improvement of the company's SQF-certified Food Safety Management System.

Skills & Experience Required

- 7-15 years of B2B sales experience,



with a strong track record of delivering commercial growth and developing strategic customer relationships.
- Proven experience leading, coaching and developing sales teams, with the ability to bring together people from diverse functional backgrounds.
- Strong commercial and financial acumen, including budgeting, sales forecasting, profitability analysis and performance reporting.
- Demonstrated ability to develop and execute commercial strategies that increase revenue, market share and business performance.
- Exceptional communication, presentation and negotiation skills, with the confidence to engage and influence stakeholders at all levels.
- Strong strategic thinking, project management and risk management capabilities.
- Proven ability to identify new business opportunities, develop partnerships and manage complex commercial projects.
- Sound understanding of market dynamics, industry trends and relevant commercial and regulatory requirements.
- Excellent organisational and time management skills, with the ability to manage competing priorities and deadlines.
- Strong relationship-building skills, with the ability to collaborate effectively across Sales, Operations, Finance, Procurement and technical functions.
- Experience working across diverse markets and cultures, with a willingness to travel regularly throughout Asia-Pacific and internationally as required.

Behavioral Competencies

- A positive, can-do attitude with a genuine passion for people, business growth and commercial success.
- A confident and engaging leader who enjoys developing others and building high-performing teams.
- Skilled, well-presented and articulate when engaging with customers, colleagues and senior stakeholders.
- Commercially driven and competitive, with the discipline and determination to deliver results.
- A natural relationship builder who values collaboration, trust and long-term partnerships.
- Calm, resilient and solutions-focused when navigating challenges and competing priorities.
- Culturally aware, adaptable and comfortable working across diverse international markets.
- Open-minded and innovative, with a willingness to embrace new ideas and different ways of doing business.
- High levels of integrity, professionalism and discretion when handling confidential business and customer information.

Please apply here & connect with Danny Mullan on LinkedIn, or email [email protected] for more information.

📌 Regional Commercial Lead - APAC (Heatherton)
🏢 Kite Recruitment Group
📍 Heatherton