About the role

MetFly is an exciting new cultural tourism attraction coming soon to Melbourne, offering visitors a unique cinematic experience inspired by Fly Over Melbourne. We are seeking an experienced and commercially driven Senior Business Development Manager – Tourism & Partnerships to establish our market presence, develop strategic partnerships and drive sustainable revenue growth. This is a key role for a results-oriented professional with a robust understanding of Melbourne's tourism industry, an established network of industry contacts, and a proven ability to turn business relationships into commercial success.

Key responsibilities

- Develop and execute business development strategies to establish MetFly as a recognised cultural tourism attraction in Melbourne

- Identify, approach and secure new business opportunities across the tourism, hospitality, education and corporate sectors

- Proactively build and manage a pipeline of prospective partners, group bookings and recurring business opportunities

- Develop and implement strategies to increase visitor numbers, ticket sales and overall revenue

- Take ownership of business development initiatives from initial prospecting and negotiation through to partnership agreements and sales conversion

- Establish and maintain long-term relationships with local and interstate travel agencies, tour operators, inbound tour operators and destination management companies

- Develop commercial partnerships with hotels, accommodation providers, tourism wholesalers and relevant booking platforms

- Negotiate partnership agreements, commission structures, group rates,



ticketing arrangements and package deals to drive consistent bookings

- Develop and maintain relationships with primary schools, secondary schools, educational institutions and school excursion organisers

- Drive ticket sales, group bookings and partnership revenue through proactive B2B sales and business development activities

About you

- Substantial experience in business development, tourism sales or commercial partnerships, preferably within the tourism, attractions, hospitality or travel industry
- An established network of contacts among travel agencies, tour operators, hotels, schools or other relevant industry partners in Melbourne

- Proven ability to generate new business and deliver measurable revenue growth through strategic partnerships and B2B sales
- A demonstrated track record of identifying new opportunities, acquiring clients, negotiating commercial agreements and converting leads into revenue

- Strong sales, negotiation, presentation and relationship management skills
- A proactive and commercially minded approach, with the confidence to initiate conversations, pitch partnership opportunities and close deals
- The ability to work independently, manage a sales pipeline and take ownership of business development outcomes

- Excellent communication and interpersonal skills in English

About us

MetFly is an exciting new cultural tourism attraction coming soon to Melbourne, offering visitors a unique cinematic experience inspired by Fly Over Melbourne. Combining immersive cinematic entertainment with Melbourne's cultural and tourism appeal, MetFly aims to create a memorable experience for local visitors, interstate travellers and international tourists.

📌 Senior Business Development Manager – Tourism & Partnerships (Docklands)
🏢 Metart Entertainment
📍 Docklands