Salary packaging benefits available - access up to $15,900 General benefits plus an additional $2,650 Meal & Entertainment card tax-free, helping you reduce your tax and increase your take-home pay.

- Competitive Salary + Salary Packaging Benefit + Birthday Leave
- Join one of Australia's most trusted First Aid Organisations
- Hybrid work from head office, home and on site at various locations

St John Ambulance NSW is a for purpose not-for-profit organisation committed to saving lives through first aid. Our voluntary first aid work is enabled through the delivery of first aid training, products and services that support communities across New South Wales. Driven by our values of Respect, Integrity, Leadership, Communication and Collaboration, we are one of Australia's most recognised and trusted brands. Every commercial partnership and revenue opportunity we secure helps fund programs that build safer, healthier and more resilient communities.

About the Role

The Digital Marketing Manager is critical to St John NSW's day-to-day digital growth engine, spanning performance marketing, website and digital experience, and email marketing, working under the strategic direction of the GM Marketing & Communications.

Key Responsibilities

- Lead, advise and execute always-on, campaign-based performance marketing engine across SEM, AEO, SEO and paid advertising (Google, Meta, LinkedIn and other paid channels).
- Deliver commercial growth across St John NSW's major revenue streams, from new product launches to premium training sales with campaigns tailored to both B2B and B2C audiences.




- Build strong B2B marketing capability; LinkedIn experience is critical given the weight of St John NSW's commercial, corporate and training audiences.
- Lead website strategy, optimisation and continuous improvement, driving measurable uplift in traffic, conversion and revenue.
- Partner with the Data team and Business Analyst to drive the organisation's data maturity and integration goals.
- Support the development of St John NSW's customer communications strategy, partnering with the Sales and Training teams to align lifecycle comms with the customer journey.
- Plan and execute email marketing and end-to-end customer journey mapping.
- Manage and maintain the approved budget.
- Manage external digital agency and suppliers to achieve the best overall cost and value.
- Relevant experience and/or tertiary qualifications in Marketing, Business or Communications.
- 4+ years' experience in performance and digital marketing, ideally spanning both B2B and B2C however B2B is critical, with hands-on experience running LinkedIn campaigns.
- Deep, hands-on technical knowledge of paid campaigns and social platforms including how platform algorithms work - proficient to either manage an agency or build and run campaigns in-house.
- Proven experience running always-on and campaign-based SEM, SEO,



AEO and paid advertising that delivers measurable commercial results.
- Tech-savvy across CRM and marketing automation platforms, comfortable in the technical detail rather than just the strategy; Dynamics 365 experience highly desirable.
- Stays current on the fast-moving web and search landscape, including SEO, AEO and emerging search behaviours.
- Experience with website optimisation, conversion rate improvement and working alongside data or analytics teams to lift data maturity and integration.
- Strong understanding of data-driven marketing and customer engagement principles.
- Ability to plan and execute email marketing and end-to-end customer journey mapping.
- Excellent written and verbal communication skills that enable engagement and buy-in from stakeholders.
- Ability to think creatively and commercially, and to work effectively within a commercial, not-for-profit environment.
- AI-fluent, with genuine enthusiasm for using AI tools across research, content, campaign build and reporting.

Why Join St John NSW?

- Work for a trusted and respected organisation with genuine community impact.
- Play a key role in securing partnerships that fund life-saving programs.
- Opportunity to influence organisational growth and strategic direction.
- Collaborative and values-driven culture.
- Adaptable working arrangements.
- Competitive salary packaging options.

If you are an experienced digital marketing professional with a passion for driving growth, building brand presence, and delivering impactful campaigns, we would love to hear from you.

Please note that we require you to

📌 Digital Marketing Manager (Sydney)
🏢 St John Ambulance Australia (NSW)
📍 Sydney