Drive Revenue, Participation and Growth Across Western Australia's Premier Triathlon Events

Shape the Future of an Iconic Event Portfolio

This is a rare opportunity to lead the growth, marketing and commercial success of some of Western Australia's most recognised and award-winning participation events.

At Triathlon WA, we deliver experiences that inspire thousands of people to challenge themselves, pursue healthier lifestyles and connect through sport. Our event portfolio includes the iconic Busselton Festival of Triathlon and Every Woman Triathlon.

As participation sport continues to evolve in an increasingly competitive marketplace, we are seeking an ambitious and commercially minded leader who can grow participation, strengthen revenue, elevate participant experience and enhance the profile of our events.

This is not an event operations role.

This is a strategic leadership opportunity for an experienced marketing, commercial or stakeholder engagement professional who wants to build their reputation by driving measurable growth, creating exceptional customer experiences and helping shape the future of triathlon in Western Australia.

About the role

Reporting directly to the Chief Executive Officer, the Event and Commercial Manager is a key member of the leadership team responsible for driving participation growth, revenue generation, commercial partnerships and marketing outcomes across Triathlon WA's event portfolio. This role leads the organisation's marketing portfolio, overseeing marketing strategy, brand positioning, communications and participant acquisition initiatives across the business. Working closely with sponsors, event partners, government agencies, tourism organisations, clubs and key stakeholders, you will identify opportunities to increase participation, grow revenue, strengthen partnerships and enhance the reputation of Triathlon WA and its events. While successful event delivery remains important, your primary focus will be growth, marketing performance, stakeholder engagement and commercial outcomes.

Key responsibilities

Commercial Growth and Performance

- Develop and implement strategies to increase participation, revenue and long-term event sustainability.

- Identify and secure new partnership, sponsorship and commercial opportunities.

- Monitor event performance, market trends and growth opportunities.

- Contribute to organisational planning, budgeting and performance reporting.

- Support the achievement of participation, membership and commercial targets.

Marketing Leadership

- Lead the marketing portfolio across Triathlon WA.





- Develop and oversee integrated marketing campaigns that drive participation, retention and brand awareness.

- Strengthen the positioning of Triathlon WA, its events and programs within a competitive sport and recreation market.

- Oversee organisational communications, digital marketing and brand management.

- Analyse campaign performance and participant insights to maximise marketing effectiveness and return on investment.

Stakeholder and Partner Engagement

- Build and maintain strong relationships with sponsors, funding partners, clubs, local governments, tourism bodies and industry partners.

- Work closely with event partners and sponsors to maximise mutual value and support the successful delivery and growth of Triathlon WA's major events.

- Represent Triathlon WA across stakeholder, community and industry networks.

- Identify opportunities to strengthen partnerships and expand event reach and impact.

Participant Experience

- Champion the participant journey from acquisition through to event-day experience and retention.

- Lead initiatives that improve participant satisfaction, loyalty and advocacy.

- Support Race Directors and delivery teams to ensure events align with organisational objectives and participant expectations.

- Drive continuous improvement across the event portfolio.

About you

- Tertiary qualifications in Marketing, Business, Commerce, Communications or a related discipline

- Demonstrated success leading marketing strategies and campaigns that achieve measurable growth outcomes

- Experience driving revenue growth, customer acquisition and commercial performance

- Strong stakeholder engagement, partnership development and relationship management skills

- Excellent communication, influencing and negotiation skills

- Strong strategic thinking, analytical and problem-solving capability

- The ability to manage multiple priorities and deliver outcomes in a agile environment

- Experience in sport, tourism, destination marketing, sponsorship, membership or participation-based industries will be highly regarded

About us

Why Join Triathlon WA?

This is an opportunity to do much more than manage events.





You will play a key leadership role in a purpose-driven organisation while influencing the future of some of Western Australia's most recognised participation events.

At Triathlon WA, we deliver experiences that inspire thousands of people to challenge themselves, pursue healthier lifestyles and connect through sport. Our event portfolio includes the iconic Busselton Festival of Triathlon and Every Woman Triathlon.

Benefits

- A key leadership role with direct influence on organisational outcomes

- Responsibility for leading the organisation's marketing portfolio

- The chance to drive the growth of iconic and award-winning WA events

- Exposure to senior stakeholders across sport, tourism, government and business

- Flexible hybrid working arrangements

- Professional development opportunities

- Free onsite parking and modern office facilities

- A collaborative, high-performing team workplace

Why This Role?

We are seeking someone motivated by competing against established global event brands and helping position Triathlon WA's events among Australia's most compelling endurance sport experiences.

If you are looking for an opportunity to combine marketing leadership, stakeholder engagement and commercial growth within a purpose-driven sporting organisation, this could be the role for you.

This is a chance to build your reputation, make a genuine impact and create a lasting legacy through the continued growth of some of Western Australia's most iconic sporting events.

How to Apply

Please submit your application through SEEK by no later than 5pm Friday 6 November, 2026. Please include:

- A current CV with two work-related references.

- *Referees are contacted following interviews, during the final steps of recruitment for the shortlisted candidate(s).

- A cover letter (maximum two pages) outlining your experience, achievements and why you are the best person for the role.

We thank everyone who previously applied for this position. If you were unsuccessful in the previous recruitment process, please do not reapply, as your previous application has already been considered and you will not be reconsidered for this recruitment round.

Applications will be assessed as they are received, and we reserve the right to appoint a suitable candidate prior to the closing date. Early applications are strongly encouraged.

Opportunities to discuss the role or request a copy of the job description can be directed to Ricky Smith, Interim Executive Director at ••••@wa.triathlon.org.au

See the impact for yourself. Watch the Busselton Festival of Triathlon race highlights and experience the scale, energy and community impact of the events you'll help grow.

📌 Event and Commercial Manager (Floreat)
🏢 Triathlon WA
📍 Floreat