Digital Marketing Specialist

Location:
Sydney Employment: Full-Time Reports to: Head of Marketing Applications close: 5pm AEDT Friday 6 November About Fuzzy Fuzzy Operations creates and delivers some of Australia’s most loved music events. From Field Day in The Domain to Harbourlife at Fleet Steps, we produce experiences built around big moments in iconic spots, top-tier production and a team that is hands-on, sharp and proud of what we put into the world. In 2025 more than 50,000 people attended Fuzzy events across the year. Our work spans club shows, touring and large outdoor events, including bringing major international events like elrow to Bondi Beach, alongside new formats and one-off shows that continue to shape what music events can be. This year Fuzzy celebrates 30 years of shaping the scene. Across everything we do, it always comes back to the same thing: good times done properly.

About the role
The Digital Marketing Specialist delivers integrated digital campaigns and content activity across Fuzzy’s event portfolio to build audiences, drive ticket sales and strengthen engagement. Reporting to the Head of Marketing, the Digital Marketing Specialist will develop and implement strategies through paid advertising, organic content, influencer partnerships, email and SMS. They will manage day-to-day digital activity and keep campaigns responsive across a busy calendar of events. This is a hands-on role that will bring a high-level of digital marketing expertise, working closely with the marketing team, creative partners and ticketing providers.

Key responsibilities
Digital Campaign Delivery
• Deliver digital strategies developed in collaboration with the Head of Marketing across agreed audiences, timelines and budgets.
• Build, manage and optimise paid campaigns across Meta Ads Manager, TikTok Ads Manager and Google Ads, including Search, Display and YouTube.
• Manage campaign structure, conversion objectives, bidding strategies, placements and budget allocation within approved plans.




• Develop targeting and retargeting using first-party data, custom audiences, lookalikes and exclusions.
• Test creative, audiences and campaign settings to improve conversion rates, cost per acquisition and return on ad spend.
• Monitor performance, conversion tracking and budget pacing, adjusting activity and recommending changes where needed.
• Keep across emerging platforms, advertising tools and audience trends, recommending relevant opportunities. Content Planning and Delivery
• Content planning for multiple event/brand social accounts, maintaining coordinated content calendars across Instagram, Facebook, TikTok and other platforms as required.
• Brief and coordinate creative assets with designers, content creators and external partners.
• Identify and recommend influencers and creators suited to each event’s audience and objectives. CRM and Audience Development
• Manage Fuzzy’s CRM and sign-up platforms, including database organisation, segmentation and campaign setup.
• Plan and deliver email and SMS campaigns, including testing, scheduling and reporting.
• Manage presale registrations, sign-up forms and audience acquisition activity.
• Maintain database quality, consent records and unsubscribe processes.
• Connect CRM audiences with paid campaigns to support targeting and retargeting. Reporting and performance
• Report regularly on advertising, content, influencer activity, CRM performance and audience growth.
• Track spending and results against agreed objectives and ticket sales targets.
• Identify what is working and recommend practical improvements.




• Maintain consistent campaign tracking and coordinate with external partners to resolve reporting issues.
• Share campaign learnings with the Head of Marketing and contribute to reporting. Collaboration and event delivery
• Work with the Head of Marketing, marketing team and broader Fuzzy organisation to prioritise activity across the event calendar.
• Maintain clear schedules, approval processes and account access.
• Undertake agreed event-day duties, including evening, weekend and public holiday work. Skills and experience Essential
• At least 5 years’ digital marketing experience, with proven success delivering and optimising campaigns across multiple brands or events.
• Advanced expertise in Meta Ads Manager and Meta Business Suite, with demonstrated experience managing campaigns across TikTok Ads Manager and Google Ads.
• Demonstrated experience managing multiple social accounts, content calendars and platform-specific creative.
• Demonstrated expertise in CRM, email marketing, SMS and audience segmentation.
• Solid understanding of conversion tracking, attribution and performance reporting.
• Excellent copywriting, commercial judgement and organisation, with the ability to manage competing deadlines.
• A proactive approach to emerging platforms, digital trends and changing audience behaviour. Desirable
• Experience in live music, festivals, entertainment or ticketing.
• Familiarity with Braze, Tradable Bits, GA4 and Google Tag Manager.
• An interest in live music, nightlife and audience behaviour.

How to apply
Applications close 5pm AEDT 6 November. Only applications with a cover letter and resume will be considered. If you have questions or would like further information, email [email protected] Fuzzy values We are committed to creating an inclusive workplace. We strongly encourage applications from people of all backgrounds and identities. Flexible working arrangements can be discussed and support will be provided throughout the recruitment process where required.

📌 Digital Marketing Specialist (Sydney)
🏢 Fuzzy Operations
📍 Sydney