About the Role
We are seeking a Regional Marketing Manager to lead marketing strategy, localisation and execution across our global markets. You will manage regional marketing leads and take ownership of regional marketing performance and market development outcomes. As the bridge between Global Marketing and regional teams, you will translate global priorities, brand campaigns and product initiatives into locally relevant plans. You will also bring regional insights, customer needs and business challenges into global planning to improve strategy and resource allocation. We are looking for a fast learner with strong market research capabilities, proven go-to-market (GTM) experience and the ability to turn plans into measurable results. You must be comfortable developing proposals, critically reviewing regional strategies, overseeing budgets and helping teams resolve barriers to growth. Relevant experience in online trading, financial services, fintech or a closely related field is essential. Qualified fluency in both English and Mandarin Chinese is required.

Key Responsibilities
Market Research and Regional Strategy
• Lead research into customer needs, user behaviour, competitors, acquisition channels, local partnerships and barriers to growth.
• Evaluate market opportunities and recommend priorities based on business potential, execution readiness and available resources.
• Translate research into actionable strategies with clear target audiences, positioning, messaging, channel recommendations, budgets and success measures.
• Review and strengthen proposals from regional leads, ensuring they are well researched, commercially sound and ready for execution.
• Continuously build knowledge of local industry conditions, customer preferences and competitive developments, adjusting strategies accordingly. GTM Planning and Execution
• Develop and oversee GTM plans for market entry, expansion, product launches and major regional initiatives.
• Turn strategies into practical project plans with clear owners, milestones, budgets, resource requirements, dependencies and KPIs.
• Drive local implementation through regional leads and coordinate support from global functional teams.
• Assess market readiness across product messaging, content, channels, customer journeys and operational support, addressing critical gaps.
• Monitor results after launch and refine plans using performance data and local feedback. Global Campaign Localisation
• Act as the primary connection between Global Marketing and regional marketing teams.
• Translate global brand campaigns,



product launches and marketing initiatives into locally relevant execution plans.
• Ensure localisation reflects local culture, customer motivations, channel behaviour and applicable compliance requirements while maintaining brand consistency and campaign objectives.
• Coordinate with Branding, Performance Marketing, Content, Product and other teams to secure the assets, tools and expertise each market needs.
• Incorporate regional insights, execution feedback and resource requirements into global marketing planning. Regional Team Leadership
• Manage, coach and evaluate regional marketing leads, driving delivery through their local teams.
• Set clear market objectives, priorities, responsibilities, performance expectations and reporting requirements.
• Regularly review regional strategies and execution plans, providing practical guidance on proposal quality, resource allocation and expected outcomes.
• Identify capability gaps and develop regional leads’ skills in research, planning, execution, budget management and analysis.
• Establish regular market reviews to track progress, resolve issues and maintain accountability for results. Budget Oversight and Market Performance
• Oversee regional marketing budget planning and spending, ensuring alignment with approved plans, internal requirements and market priorities.
• Review budget proposals, expenditure and effectiveness, identifying inefficient spending and recommending adjustments.
• Agree market-specific KPIs with relevant business and functional stakeholders, covering market development, qualified acquisition, conversion and applicable business outcomes.
• Take ownership of regional marketing contributions and agreed market development targets, holding regional leads accountable and driving corrective action where needed.
• Provide clear reporting on market performance, budget utilisation, challenges and next steps to support management decisions. Cross-functional Collaboration and Problem Solving
• Proactively identify strategic, execution, resource and customer journey challenges affecting market development.
• Work with regional Business Development,



Sales and global functional teams to resolve blockers and turn opportunities into action.
• Escalate issues with clear evidence, recommended solutions and specific support requirements.
• Balance competing market needs and coordinate priorities to align resources with business value.
• Collaborate with Promotion and Global Marketing teams to ensure promotional planning, local execution and performance analysis are effectively connected.
• Partner with Legal and Compliance to ensure regional marketing plans and activities meet applicable requirements. Requirements
• Substantial experience in regional marketing, market development or GTM roles, with direct responsibility for multiple international markets.
• Relevant industry experience is essential: online trading, financial services, fintech or a closely related field with comparable products, customer journeys and acquisition models.
• Professional fluency in English and Mandarin Chinese, including the ability to conduct research, write proposals, present recommendations and manage stakeholders in both languages.
• Excellent market research and competitive analysis skills, with the ability to turn findings into evidence-based, actionable recommendations.
• Proven end-to-end GTM experience, from market assessment and strategy development through to implementation and measurable results.
• Experience managing regional marketing leads or geographically distributed teams, including setting direction, reviewing plans, developing talent and driving delivery.
• Strong project management skills, with the ability to coordinate multiple functions across markets and time zones.
• Strong commercial judgement and analytical skills, including the ability to evaluate market opportunities, budget proposals and marketing effectiveness.
• Demonstrated learning agility, with the ability to quickly understand unfamiliar markets, products and business challenges and apply that knowledge to decisions.
• Excellent communication and stakeholder management skills, with the confidence to challenge proposals constructively, align priorities and resolve problems.
• A proactive, accountable and results-oriented approach, with the discipline to follow issues through to resolution. Preferred Qualifications
• Direct experience with the fintech industry.
• Experience in a global headquarters role overseeing and supporting regional marketing teams.
• Experience entering or expanding emerging markets.
• Familiarity with cross team communication.

📌 Regional Marketing Manager (Sydney)
🏢 PU Prime
📍 Sydney