Are you a future focused marketing professional?

Creative enough to come up with the idea. Commercial enough to know whether it worked. Hands-on enough to make it happen.

LPI Group manages three consumer-facing franchise brands: Yo Way, Lollipops and Mathnasium, spanning food, family entertainment and education.

We’re reshaping our marketing department and looking for a hands-on Digital Marketing & Growth Lead to help build a leaner, more agile and commercially focused team.

This is an opportunity to take ownership, bring ideas to life and see the impact of your work across a national franchise network. You’ll work directly with senior leadership, supported by part time social media resources and specialist contractors where needed.

The role

Your focus will be to grow brand awareness, attract customers and generate measurable results across our three brands.

You’ll combine creative thinking with strong digital skills and commercial analysis. You should be comfortable developing a campaign, building an EDM, reviewing performance data and approaching a potential collaboration partner.

This is a hands-on role—not solely a position for briefing agencies and coordinating other people’s work.

What you’ll do

Plan and execute campaigns that drive customer enquiries, bookings, visits and sales.

Coordinate marketing for new products, flavours, promotions and seasonal campaigns.

Develop partnerships and collaborations with complementary brands, influencers and community organisations.

Set clear priorities for our social media resources and help develop relevant, engaging content for each brand.

Build and optimise EDM campaigns, customer journeys and marketing automation.

Manage and optimise paid digital campaigns where appropriate, and hold external agencies accountable for performance.

Analyse results across social media, paid advertising,



email and website activity, turning findings into practical improvements.

Use AI to improve content development, artwork production, reporting and everyday workflows.

Help franchisees use approved templates and AI tools for local marketing while maintaining brand standards.

Work with operations teams to support campaign execution across the network.

Manage budgets, deadlines and contractors, identifying work that can be delivered more effectively in-house.

What we’re looking for

You may currently be a senior digital marketing specialist, a hands-on marketing manager or an agency marketer ready to take broader ownership.

You’ll bring:

Proven experience delivering digital campaigns with measurable results.

Strong analytical skills and an understanding of cost per lead, conversion rates, campaign returns and customer acquisition.

Practical experience with Meta Ads Manager, Google Analytics and email marketing or CRM platforms.

An understanding of organic social media, short-form content and community engagement.

Demonstrated use of AI tools to improve the quality and efficiency of your work.

Creative judgement, strong writing skills and the ability to adapt your approach to different audiences.

Confidence approaching potential partners and turning opportunities into live campaigns.

The organisation and initiative to manage competing priorities across three brands.

Experience in franchising, multi-site retail, hospitality,



family entertainment or education would be valuable, but isn’t essential.

You don’t need to be a specialist graphic designer or developer. You do need to produce effective everyday marketing, recognise good creative and know when specialist support is required.

What success looks like

You’ll be measured on outcomes as well as delivery, including:

Growth in qualified enquiries, bookings and campaign-generated sales.

Improvements in acquisition costs and conversion rates.

Relevant audience growth and stronger social engagement.

Effective partnerships and collaborations.

Campaigns delivered on time and within budget.

Better franchisee adoption of marketing tools.

Practical improvements in efficiency through AI and automation.

We want someone who can explain what worked, what didn’t and what they will change next.

What we offer

Direct access to senior leadership and the opportunity to shape how marketing operates.

Variety across three established brands with different audiences.

Support from social media resources and specialist contractors.

Room to test ideas, build partnerships and introduce better ways of working.

Clear ownership and accountability for your contribution.

How to apply

Apply through Indeed with your CV and a short cover letter outlining:

A campaign you personally delivered, your contribution and the measurable result.

How you currently use AI in your marketing work.

Why this hands-on, multi-brand role interests you.

Please include relevant examples of your work or a portfolio if available. Shortlisted candidates will be invited to discuss their previous results and complete a brief practical exercise using sample information.

Pay: $80,000.00 – $100,000.00 per year

Work Location: In person

📌 Digital marketing and growth lead (Keysborough)
🏢 Yoway
📍 Keysborough