Marketing Specialist

Employment Type: Full-time

Hours: 38 hours per week

Salary: $80,000 – $90,000 per annum + superannuation

Location: Surry hills

About the Role

We are seeking a motivated and experienced Marketing Specialist to join our team on a full-

time basis.

The successful candidate will be responsible for researching market opportunities, analysing

customer and competitor trends, developing marketing strategies, and coordinating

advertising and promotional activities to support the organisation's growth and strengthen

its market presence.

This position requires a combination of analytical, strategic and creative marketing skills,

with the ability to translate market insights into effective marketing initiatives.

Key Duties and Responsibilities

- Conduct market research to identify market opportunities, customer needs, emerging trends and changes in consumer behaviour.
- Research and analyse market conditions, competitor activities and industry developments to support marketing and business planning.
- Collect, analyse and interpret customer, market and campaign data to identify trends and provide recommendations to management.
- Develop and implement marketing strategies, plans and initiatives in line with the organisation's objectives and target markets.
- Advise management on marketing opportunities, target audiences, market positioning and appropriate promotional strategies.
- Provide market insights to assist with decisions relating to products and services, pricing, promotional activities and market positioning.
- Plan, develop and coordinate advertising and promotional campaigns across appropriate digital and traditional marketing channels.
- Coordinate the development of marketing materials, promotional content, advertising copy and other marketing communications.
- Develop initiatives to strengthen brand awareness and ensure consistent positioning and messaging across marketing activities.
- Identify appropriate marketing channels and methods for reaching existing and prospective customers.




- Monitor and evaluate marketing campaigns using relevant performance measures and recommend improvements based on campaign outcomes.
- Analyse customer engagement, campaign performance and lead-generation data to improve the effectiveness of future marketing activities.
- Monitor competitor marketing activities, pricing, positioning and promotional strategies and report relevant findings to management.
- Liaise with internal teams, external agencies, suppliers and other stakeholders to coordinate marketing and promotional activities.
- Prepare marketing reports, market analysis and recommendations to support management decision-making.
- Assist with planning and monitoring marketing expenditure to ensure activities are delivered effectively within allocated budgets.
- Maintain awareness of current marketing practices, market developments and emerging promotional channels.

Qualifications and Experience

The successful applicant will have:

- A Bachelor's degree or higher qualification in Marketing, Business, Commerce, Communications or a closely related discipline.
- A minimum of 1 year of relevant professional experience in marketing or a closely related role.
- Demonstrated experience in market research, marketing strategy and campaign planning.
- Experience in analysing market, customer and campaign data.
- Sound knowledge of digital and traditional marketing channels.
- Strong written and verbal communication skills.
- Strong analytical, research and problem-solving abilities.
- Positive organisational and time-management skills with the ability to manage multiple

priorities.

- Ability to work independently and collaboratively as part of a team.
- Strong attention to detail and the ability to prepare professional marketing materials and reports.

How to Apply

If you meet the above requirements and are interested in this opportunity, please submit

your resume and cover letter outlining your qualifications, relevant experience and

suitability for the position.

Only applicants who meet the requirements of the position will be considered.

Pay: $80,000.00 – $90,000.00 per year

Work Location: In person

📌 Marketing Specialist (Surry Hills)
🏢 Electronics Business Pearls Australia
📍 Surry Hills