- Formulating, writing, and executing long-term marketing strategies, brand expansion frameworks, and strategic growth policies for export and commercial markets.
- Advising the Management on core marketing mix elements, including product positioning, competitive pricing structures, value propositions, and distribution channels.
- Designing, commissioning, and evaluating qualitative and quantitative market research to identify consumer trends, buyer personas, and emerging market opportunities.
- Conducting competitive benchmarking, gap analysis, and market demand studies to evaluate product line viability and trade performance.
- Analyzing market data, trade metrics, and financial margins to guide pricing strategy, promotional discount models, and revenue optimization.
- Conceptualizing end-to-end promotional campaign strategies, content themes, and targeted product launch roadmaps across target demographics.
- Developing online acquisition and retention strategies, including Search Engine Optimization (SEO), pay-per-click (PPC) search engine marketing,



and B2B digital channel positioning.
- Establishing web analytics frameworks, monitoring digital campaign Key Performance Indicators (KPIs), analyzing user conversion funnels, and tracking Return on Marketing Investment (ROMI).
- Strategizing and directing digital media campaigns across global digital platforms, social networks, and trade portals to drive business lead generation.
- Formulating web content strategies, digital branding guidelines, and automated lead-nurturing workflows for online platforms.
- Managing relationships with third-party web developers, digital media agencies, graphic designers, and SEO consultants to execute web marketing projects.
- Establishing performance benchmarks and reviewing delivery reports from external digital vendor partners to optimize campaign efficiency.

Pay: $80,600.00 – $100,000.00 per year

Work Location: In person

📌 Marketing Specialist (Mulgrave)
🏢 SYDNEY CARS
📍 Mulgrave