What started as a passion project has grown into one of Australia's most admired independent fashion success stories. Founded by designer

Zoe Kratzmann , the brand has built a strong presence across Australia and Current Zealand through a commitment to quality, thoughtful design, and a deep understanding of its customer.

Today, Zoe Kratzmann is stocked in leading boutiques and retailers across the region and continues to grow while staying true to its signature blend of modern femininity, confidence, and effortless style.

As the business enters its next phase of growth, they are seeking an experienced

CRM & Loyalty Specialist

to to drive customer lifecycle initiatives that deepen engagement, build lasting loyalty and maximise customer lifetime value across all markets.

You'll own Zoe Kratzmann's owned-channel ecosystem across email and loyalty, making sure every message is personalised, data-driven and brand-building. You'll work where creativity meets analytics: a natural storyteller who's equally at home in the numbers, turning customer insight into communications that connect emotion with impact and turn first-time buyers into lifelong fans.

Your remit:

Develop and execute CRM and retention strategies aligned with business objectives, focused on retention, reactivation and CLTV uplift

Design full-funnel lifecycle journeys tailored by region and persona, from welcome through to win-back

Own email campaigns and promotions end to end,



from brief and storytelling through to send and analysis

Build and optimise automated flows

Evolve the Loyalty Program through targeted campaigns, exclusive perks and data-driven engagement strategies that reward and retain our best customers

Partner with Paid Media, Product, Brand and Creative so CRM complements acquisition and drives repurchase at scale

Continuously analyse performance, finding growth levers through segmentation, A/B and creative testing, and journey optimisation

Own CRM reporting and dashboards, turning data into clear insights and recommendations for the wider team

Maintain list health, deliverability and data hygiene

We'd love to see:

3+ years' experience in CRM and email marketing, ideally in fashion, footwear or premium retail

Advanced customer segmentation experience in Klaviyo

A track record of building customer loyalty and growing repeat purchase

Experience owning a loyalty program

A lover of analytics with a strong grasp of CRM metrics (CLTV, retention and repeat purchase rate, cohort performance, flow and campaign attribution) and how they connect to commercial outcomes

A great storyteller with a sharp eye for copy and brand voice

Working knowledge of marketing automation best practices

Shopify experience is a plus

Agile and happy to embrace change

An entrepreneurial self-starter who can "own it" by spotting opportunities and leading them to execution

📌 CRM & Loyalty Specialist (Newcastle)
🏢 Revererecruitment
📍 Newcastle