Job Description

STRATEGY AND PROJECT PLANNING

- Plan and activate communications around Red Bull events, projects, and athletes, ensuring all media and communication activity stays on brand.
- Generate positive, organic conversation around Red Bull through earned media, influencer amplification, and strong editorial relationships.
- Align with key stakeholders in the Red Bull Media Network (Content, Programming & Creator Marketing) to develop and execute individual 360 media plans for our programs and events across third-party media and owned channels.
- Brief and support the crisis communications workflow through the business for a variety of programs.

ATHLETE MEDIA COMMUNICATIONS

- Turn athlete marketing initiatives into compelling media opportunities by identifying and developing content and storytelling ideas in close partnership with the Athlete Marketing team.
- Lead the athlete media strategy, creating integrated 360° media plans that maximise athlete visibility and engagement across the year and across multiple business functions.
- Identify and pitch compelling athlete stories to local media, transforming marketing concepts into engaging media coverage and impactful earned media opportunities.





MEDIA RELATIONS AND GENERATING WORD OF MOUTH

- Identify the media, voices, and platforms that matter most to our projects, building long-term relationships that drive meaningful coverage and conversation.
- Develop and maintain strong relationships with key Australian news, culture and lifestyle media.
- Spot and activate earned media opportunities across podcasts, creators, social-first platforms, niche communities, and non-traditional outlets.
- Deliver solid PR execution, including media releases, story pitching, key messages, media briefings, and training.

STAKEHOLDER MANAGEMENT AND BRAND BUILDING

- Manage agencies, freelancers, and media partners, with ongoing performance review.
- Oversee budgets and reporting with project managers to maximise impact across key projects.
- Build strong relationships with the wider Marketing team, athletes, partners, and influencers.
- Contribute creative and critical thinking during annual business planning and project development.
- Ensure brand integrity and credibility are maintained across all communications activity.

📌 Athlete Communications Manager (12m FTC) (Sydney)
🏢 Red Bull
📍 Sydney