23 Oct
|
Red Bull
|
Sydney
Job Description
PRICING AND REVENUE GROWTH
- Lead pricing analysis across packs, channels, and customers, translating market insights into explicit, actionable recommendations.
- Support the annual CPI process by maintaining pricing trackers, coordinating price changes, and providing pricing analysis and recommendations.
- Monitor price realisation, competitor activity, and revenue performance to proactively identify risks and growth opportunities.
- Build pricing, elasticity and promotional response scenarios, providing volume and revenue assumptions to support broader financial modelling.
PROMOTIONS AND TRADE INVESTMENT
- Own the development and consistent application of promotional evaluation tools, including pre- and post-event analysis.
- Lead promotional performance reviews, assessing uplift, incrementality, cannibalisation and ROI.
- Partner with Key Account teams to optimise promotional calendars, mechanics, depth and frequency through regular reviews.
- Work closely with Commercial Finance and Sales to maximise promotional investment effectiveness and drive return on investment.
PORTFOLIO AND PACK-PRICE ARCHITECTURE
- Develop and maintain pack-price architecture across formats and channels, providing pricing and elasticity insights to Sales and Commercial Finance.
- Leverage consumer, shopper and market insights to recommend portfolio, assortment and pricing opportunities.
- Identify opportunities to improve mix, affordability, premiumisation and profitable growth through portfolio optimisation and gap analysis.
CUSTOMER AND CHANNEL GROWTH
- Leverage customer, channel, pack and product insights to identify pricing, promotional, assortment and mix opportunities across Retail, Convenience, Wholesale, E-Commerce and On Premise channels.
- Develop pricing, promotional and pack architecture insights to support customer planning and commercial negotiations.
- Translate internal and external data into practical recommendations that teams can act on.
ELASTICITY, FORECASTING AND INSIGHTS
- Deliver price elasticity, promotional response and scenario analysis to support commercial decision-making.
- Analyse internal and external data sources, including Circana, Kantar and retailer scan data, to identify trends and growth opportunities.
- Maintain pricing, promotional and product mix datasets, dashboards and reporting.
BUSINESS PARTNERING
- Work side by side with Sales, Marketing, Finance, Category and Supply Chain to embed Revenue Growth Management into everyday decisions.
- Provide insights and recommendations to support business planning and revenue optimisation.
- Influence stakeholders with confidence, curiosity and commercially grounded thinking.
📌 Revenue Growth Specialist (Sydney)
🏢 Red Bull
📍 Sydney