Product Marketing Manager – New Membership Tier Hybrid Melbourne

Product Marketing Manager – New Membership Tier Hybrid Melbourne

22 Oct
|
RACV
|
Melbourne

22 Oct

RACV

Melbourne

RACV is redefining membership with a current Recent Membership Tier. You will lead the go-to-market, shaping messaging and value propositions to attract current audiences and build pathways into the broader RACV ecosystem.

You will collaborate across product, marketing, digital, insights and CX to launch and scale the proposition. With ownership of lifecycle journeys and personalised communications, you will drive data-led growth, optimise campaigns and ensure strong onboarding experiences that convert
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📌 Product Marketing Manager – New Membership Tier Hybrid Melbourne
🏢 RACV
📍 Melbourne

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