At Tip Top, we're passionate about creating everyday moments of goodness.
We're looking for a commercially minded Category Manager to lead the category growth agenda across our Bakery Snacks, Bun & Roll and International portfolios.Reporting to the Head of Category & Shopper, this is an opportunity to influence category strategy, shape retailer conversations and turn shopper and market insights into actions that drive growth for both our customers and our business.
You'll work closely with Sales, Marketing, Insights and key retail partners to identify opportunities, unlock category growth and deliver compelling commercial recommendations.Lead high-profile categories within Australia's most recognised bakery businessInfluence retailer strategy and category growth across major customersPartner with experienced leaders across Category, Sales, Marketing and InsightsNorth Ryde based | Hybrid working, 3 days in officeLocation: Sydney, NSW, AUPurpose of the RoleLead the growth agenda across the Bakery Snacks, Bun & Roll and International portfolios, identifying opportunities that drive commercial performanceDevelop insight-led strategies and recommendations that deliver growth for both Tip Top and our retail partnersTranslate shopper, retailer and market data into compelling commercial stories that influence decisions and drive actionLead customer range reviews, building persuasive recommendations that optimise ranging, distribution and performancePartner closely with Sales, Marketing, Shopper Marketing and Insights teams to deliver growth initiatives, innovation launches and joint business objectivesUtilise Circana, Quantium and retailer data to uncover trends,



evaluate performance and identify future opportunitiesSupport innovation and new product launches through forecasting, sizing and commercial evaluationBuild trusted relationships with retailer stakeholders and establish yourself as the go-to expert across your portfoliosMonitor market, shopper and competitor activity to proactively identify emerging trends and growth opportunitiesAbout YouThe ideal candidate will have:Experience in FMCG Category Management, Insights or Category AnalyticsA track record of translating data and shopper insights into commercial recommendations and outcomesConfidence leading category reviews, presenting recommendations and influencing decision makersStrong analytical capability coupled with the ability to tell a compelling commercial storyThe ability to operate as the category expert, identifying opportunities and driving action across cross-functional teamsExperience working with retailer, shopper and market data such as Circana, Quantium or similar platformsA naturally curious mindset with a passion for understanding shopper behaviour and category performanceWhy Join Us?
At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pikelets, bagels and pies.
Our purpose of 'Everyday Moments of Goodness' represents the lives we touch and the difference we make.
Those moments that bring a smile, make us proud, or keep us secure,



are moments we strive for through our work.We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries.
We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us.
Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.Working With Tip Top, We Offer Many Benefits IncludingFamily-friendly policies including 14 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leaveRecognition and award programs, including access to our online rewards platformHealth and wellbeing programs including access to our 24/7 Employee Assistance ProgramFlexible working optionsAccess to an extensive range of internal trainings and development programs for your careerFinancial support for approved study pathways, as well as traineeship and apprenticeship programsTwo paid volunteer days per year as part of our focus on Community PartnershipsNovated Leasing OptionsAt Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.We encourage applications from people of all ages, nationalities, abilities, and cultures - including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.
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📌 Category Manager (Sydney)
🏢 George Weston Foods
📍 Sydney