Turn customer data into smarter decisions, stronger loyalty and real commercial growth.At Dorel Australia, we're looking for an experienced, commercially minded Data Analytics & Loyalty Manager to join our growing Marketing team.Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role for someone who loves turning data into actionable insights and using CRM, loyalty and analytics to create better customer experiences and drive business performance.You'll lead our customer data, CRM and loyalty strategy across Maxi-Cosi and Mother's Choice, using customer, sales, digital and marketing insights to improve acquisition, engagement, retention and customer lifetime value.Working across Marketing, Sales, Product and Consumer Experience, you'll have the opportunity to influence how we understand our customers, engage with them and use data to make better commercial decisions.What you'll be doingYou'll take ownership of key CRM, loyalty and analytics initiatives, including:Developing and executing CRM and loyalty strategies across Maxi-Cosi and Mother's ChoiceManaging customer databases and CRM platforms, with a strong focus on data quality, integrity and complianceBuilding and optimising automated customer journeys across the customer lifecycleDeveloping customer segmentation based on behaviour, engagement and purchase historyDriving loyalty and retention initiatives to increase engagement and customer lifetime valueAnalysing customer, sales, website, product and campaign data to uncover trends and commercial opportunitiesMonitoring key measures including acquisition, retention, repeat purchase, customer lifetime value and churnMeasuring the effectiveness of marketing campaigns, promotions and loyalty initiativesMapping and improving the end-to-end customer journeyLeading testing and optimisation across campaigns, messaging, segmentation and offersDeveloping dashboards and reporting frameworks across CRM, loyalty,



digital and sales performanceTranslating complex data into clear insights and recommendations for stakeholders across the businessDriving continuous improvement in reporting, automation and data governanceWhat we're looking forYou'll ideally bring 5+ years' experience across CRM, loyalty, customer analytics, business intelligence or data-driven marketing, together with:Experience managing CRM platforms, customer databases and loyalty programsStrong analytical capability and the ability to turn complex data into meaningful commercial insightsExperience developing dashboards, reporting frameworks and performance metricsA strong understanding of customer lifecycle marketing, segmentation and retentionExperience analysing eCommerce, website and marketing performanceProficiency with CRM, analytics, reporting and data visualisation toolsAdvanced Excel and strong data management skillsExcellent stakeholder management and communication skillsStrong project management and problem-solving capabilityA commercial mindset with the ability to connect data and insights to business outcomesA proactive, detail-oriented and continuous improvement mindsetWhy join Dorel Australia?
Globally, we are a leading supplier of juvenile infant products.
In Australia, our well-known brands include Maxi-Cosi, Mother's Choice and Tiny Love.We're a friendly, collaborative team that combines the opportunities of an international organisation with the agility and connection of a close-knit Australian business.And there are some outstanding perks:9-day fortnight with a paid RDOHybrid office and WFH arrangementFree on-site parkingEAP supportTraining and development opportunitiesModern office facilities in Melbourne's western suburbsBarista-quality coffee, staff lounge and outdoor break areaReady to make an impact?
If you're passionate about using data to better understand customers, strengthen loyalty and drive commercial growth, we'd love to hear from you.
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📌 Data Analytics & Loyalty Manager (Melbourne)
🏢 Dorel Juvenile Australia
📍 Melbourne