BRAND MANAGER – REKORDERLIG & MAGNERSGood Drinks Australia | Perth, WA | 9-month parental leave cover | 4 or 5 days per weekLead two global cider brands | National scope, Perth-based | Flexible four- or five-day weekPlanning a move west?
Lead Rekorderlig and Magners nationally from our Perth office.WHO WE AREGood Drinks Australia is one of the country's largest independent beverage businesses.
Our portfolio includes Gage Roads, Alby and Matso's, and we're the Australian partner for international brands including Rekorderlig, Magners, Miller, Coors and San Miguel.
Our ambition is to become a genuine challenger to the major players in Australia's alcohol market.Join a workplace where vibrant culture meets iconic brands.
Whether you're drawn to brewing, hospitality or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose.Job DescriptionA PERTH-BASED ROLE WITH NATIONAL REACHThis role is based at our Palmyra office in Perth, Western Australia.
It is national in scope: you'll manage two brands ranged across the country, work with our national sales team, and partner with international brand owners.If you're already in Perth, or you're considering or ready for a move west, we'd like to hear from you.
Perth offers a lifestyle that's hard to match, and this role is a strong way to establish yourself in the WA market while keeping a national profile.THE OPPORTUNITYGDA holds the exclusive rights to import, market, sell and distribute Rekorderlig and Magners in Australia.
We're seeking an experienced Brand Manager to lead this premium cider portfolio for nine months from December ****,



while our Brand Manager is on parental leave.The plan and foundations are in place.
Your role is to deliver the plan, maintain momentum in market, and make the decisions required to secure performance this financial year.
You'll also lead brand planning for the next financial year, contribute to innovation development and support our recently launched, high-performing NPD.You'll report to the Head of Marketing, with support from an Assistant Brand Manager shared across the brand team.This is a nine-month fixed-term contract.
It offers genuine ownership of two aspirational brands with solid awareness and national ranging.
You'll be supported by a national sales force and have direct access to the Head of Marketing.The role can be worked over four or five days a week.
That makes it well suited to someone returning from leave, balancing other commitments, or seeking a substantial brand leadership role with flexibility.KEY RESPONSIBILITIESDeliver the Rekorderlig and Magners brand plans, managing budget and playbook deliveryDevelop brand plans for the next financial year, aligned to commercial and brand objectivesLead the marketing relationships with Åbro (Rekorderlig) and CCI (Magners),



running regular WIPs and reporting on performance and investmentDirect in-market campaigns across ATL, digital, social, content, POS, marquee occasions and BTL, working with our internal marketing and creative team and agency partnersManage the portfolio and plan innovation, including new high-performing NPD launchesAnalyse scan data and category trends, and translate them into clear commercial recommendationsEquip the national sales team with brand stories, sell-in tools and campaign supportHand the brands back in a strong position, with a clear record of what was delivered and learnedDesired Skills and ExperienceWHAT SETS YOU APARTBrand management experience, including ownership of a brand plan and budgetThe ability to get up to speed quickly and make sound decisions from your first weeksA track record of briefing creative and agency partners and delivering work on time and on brandThe ability to interpret sales and category data and use it to make commercial decisionsConfidence managing senior and external stakeholders, including an international brand ownerThe ability to influence sales teams and internal stakeholders and gain their supportPreferred experienceAlcohol or broader FMCG experienceExperience managing an international or licensed brandHands-on use of Circana, Power BI or similar toolsPrevious contract or leave-cover experienceTHE GOOD STUFFGage Bucks — beer money allocated throughout the yearStaff discounts on merch, food and drink across our hospitality venuesInvites to events through our industry, sporting and entertainment partnershipsAccess to our Employee Assistance Program
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📌 Brand Manager - Cider (Brisbane)
🏢 Good Drinks Australia
📍 Brisbane