Upto$90KplusSuper,pending skills/experienceThe CompanyOur client is an established and successful menswear apparel retailer with a solid brick-and-mortar and Ecommerce presence.
Well-known for their quality products at affordable price points, they are continually growing and expanding their business.The RoleThis is a broad marketing role with social and content at its core.
You'll be the driving force behind how the brand shows up across their social channels — but you'll also be embedded in the wider marketing calendar, supporting campaign rollout, retail activations, influencer partnerships and brand moments across three markets.It's an end-to-end execution role.
You'll contribute ideas and insight to the strategy, then own the delivery: concepting, shooting, editing, publishing, tracking and reporting.
You'll work across the marketing team, with the buying and merchandising teams, retail operations and external creators.This role requires prior experience in fashion, apparel, footwear or lifestyle.
They need someone who already speaks the language of seasons, drops, ranges and trade calendars as well as an understanding of the fashion aesthetic required in the menswear market.Key ResponsibilitiesMarketing execution & campaign support:Support the delivery of the seasonal marketing calendar from campaign launches and product drops to trade events and always-on brand activity.Assist with EDM content and calendar coordination, ensuring messaging is consistent across social, email and in-storeSocial channel management: Own day-to-day management ofInstagram, Facebook, TikTok and LinkedInBuild, maintain and roll out the monthly social content calendar, aligned to the trade and campaign calendarManage community engagement: comments, DMs, tagged content and brand mentionsContent productio:pre and post production.Pre-production:concept, brief, source product, book talent, coordinate locations and build shot listsProduction:self-shoot photo and short-form video in-store, in-studio and on locationPost-production:edit short-form video,



retouch, caption and deliver platform-native assetsInfluencer & creator partnerships:Identify, research and pitch relevant talent across ANZ and SingaporeManagepaid partnershipsend to end — outreach, negotiation, contracting, briefing, approvals and deliveryRun thegifting and seeding program, including product selection, packaging and dispatchBudget & reporting:Track and manage the social, content and influencer budget with strict adherence to allocated spendEvents & activations:Support the planning and delivery ofin-store activations and head office eventsTo be successful within this role, you will haveYou'll bring over 2 years' experience in a Marketing, Social Media or Content roleDemonstrated experience in afashion, apparel, footwear or lifestyle retailProven hands-on content creation skills:you can shoot and edit short-form video yourself(iPhone-first is completely fine)Strong working knowledge of Instagram, TikTok, Facebook and LinkedIn, including native tools and platform best practiceExperience managing influencer or creator relationships, including gifting and seeding programsConfidence with reporting and comfortable talking to performance dataExposure to the broader marketing mix — campaign rollout, EDM, retail collateral or brand marketingExcellent organisational skills: you'll be juggling samples, shoots, talent, deadlines and budgets at the same timeStrong written communication and an instinctive feel for brand tone of voiceWorking knowledge of Adobe Creative Suite (Premiere Pro, Photoshop) and/or CapCut, CanvaBenefits and CultureSalary up to $90K plus Super, pending experienceGenerous employee discounts and sample salesA collaborative team environmentLeadership and mentorship from highly experienced and well-respected leaders within the industryCareer opportunities with ability to influence and grow1 day work from homeSocial drinks every Friday afternoonEmployee benefits programA company that lives and breathes their company valuesCandidates must have permanent and unrestricted working rights within Australia to be considered.
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📌 Social Marketing Specialist (Sydney)
🏢 Talent Matters
📍 Sydney