North Strathfield, Australia | Posted on 05/19/2026
Wedded Wonderland is a global luxury wedding media, marketplace, concierge and events platform connecting couples, venues, vendors and premium brands across the wedding industry.
We operate at the intersection of luxury weddings, destination travel, fashion, beauty, jewellery, hospitality, creator content and vendor discovery.
We are now hiring a commercially minded content leader to turn our web and social audience into measurable revenue.
About the Role
We are looking for a Head of Content & Audience Revenue to own how Wedded Wonderland converts content, social reach, website traffic and newsletter audiences into commercial outcomes.
This is not a traditional content manager or social media manager role.
Your job is to build a content engine that drives:
Sponsored content revenueAffiliate revenueNewsletter monetisationEvent registrationsBrand partnerships
You will lead strategy across website, social, SEO, newsletter, creator content and commercial editorial.
You will work closely with sales, partnerships, growth, data and creative teams to ensure every major content asset has a clear commercial purpose.
The media and advertising landscape is changing rapidly.
AI is compressing traditional creative production, audiences are shifting behaviour, and businesses increasingly care about outcomes rather than activity.
We are building for that future.
What You Will Own
Build and lead the content to revenue strategy across web, social, SEO, email and creator channelsTurn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribersTurn social reach into owned audience, vendor demand, partnerships and measurable revenueDevelop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery,



travel and luxury brandsLead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddingsUse AI tools to improve content production, repurposing, briefing, tagging and reporting workflowsWork with CRM and data teams to capture first party audience data including wedding date, destination, budget, guest count and vendor needsManage freelancers, creators, editors and production partnersTrack performance and make decisions based on revenue, not vanity metrics
What Success Looks Like
You will be measured on:Email capture rate from web and socialConcierge enquiries from contentVendor leads from contentSponsored content revenueAffiliate revenueNewsletter sponsorship revenueEvent registrations from contentConversion from content to enquiryBrand quality and consistency
We do not reward content volume for its own sake.
Traffic, impressions and engagement only matter if they create commercial value.
What We Are Looking For
You are a mix of commercial editor, audience strategist, growth marketer and monetisation operator.
You should have:
7+ years experience across content, audience growth, social, SEO, media, commerce or partnershipsProven experience monetising web, social, newsletter or creator audiencesStrong understanding of sponsored content, affiliate revenue,



lead generation or marketplace monetisationExperience building content strategies that drive measurable commercial outcomesStrong understanding of Instagram, TikTok, Pinterest, SEO and newslettersAbility to work with sales and partnerships teams to package and price content opportunitiesStrong analytics instincts and comfort using data to make decisionsExperience using AI tools for content production and workflow optimisationHigh taste level and robust brand judgmentStrong written communication and campaign planning skills
Highly Valued Experience
Luxury weddingsFashion, beauty or jewelleryHospitality or venuesPublisher commerceAffiliate marketingBranded contentCreator partnershipsEvent sponsorshipMarketplace businessesCRM or lifecycle marketing
What We Are Not Looking For
This role is not for someone who only wants to:Post on InstagramChase likes and followersWrite generic blogsProduce content without commercial intentTalk about brand awareness without revenue
We need someone who can answer this question every day:
How does this content grow the brand and make money
Example Projects
Build a Dubai destination wedding content funnel that drives concierge enquiries, venue leads and sponsor opportunitiesTurn a luxury real wedding into a web feature, Instagram Reel, TikTok, Pinterest series, newsletter feature and vendor upgrade opportunityCreate a bridal fashion affiliate strategy across gowns, jewellery, beauty, accessories and honeymoon shoppingPackage Wedded Wonderland's audience into a sponsor campaign for a hotel, jewellery brand, beauty brand or tourism partnerBuild a Pinterest strategy that drives evergreen traffic to venue, fashion and planning pagesUse AI to reduce production time while improving quality, consistency and commercial performance
#J-*****-Ljbffr

📌 Content & Audience Revenue Manager (Sydney)
🏢 St Trinity Property Group
📍 Sydney