Love building creator campaigns people actually stop scrolling for? Theory Crew is looking for an Influencer Marketing Account Manager to join our growing team. You'll lead bespoke influencer strategy and creator-led campaigns for some of Australia's best-loved lifestyle brands.
This is a dedicated influencer role, working closely with our campaign leadership team and suits an Account Manager who knows the Australian creator landscape inside out.
About Theory Crew
We're one of Australia's leading independent PR, influencer marketing and social media agencies for lifestyle brands. Our clients include global and local household names such as Brown Brothers, Hada Labo, Tanologist, Isle of Paradise, INIKA, DB Cosmetics, Sunny Queen, Authentic Asia, Brioche Gourmet, Tilda Rice, Carman's, Toni & Guy, Impulse, V05 and more. Our work spans PR, influencer marketing, paid social, UGC, content creation, activations, and integrated campaigns.
The role
You'll manage client relationships day to day and lead influencer and creator-led campaigns from strategy through to negotiation, execution and reporting. You will:
Develop influencer strategies and bespoke influencer programs that hit client KPIs
Source, vet and secure the right creators for each brief
Lead negotiations with creators, talent managers and agencies on fees, deliverables, usage rights and exclusivity
Manage influencer contracts, briefs, approvals and disclosure compliance
Report on campaign performance and turn results into insights




Be the trusted day-to-day contact for your clients
Manage timelines, budgets and talent payments across multiple accounts
Lead, mentor and support junior team members
What we are looking for:
3+ years' influencer marketing experience, ideally agency side
Established relationships with Australian creators, talent managers and talent agencies
A proven track record of delivering bespoke influencer campaigns from strategy to reporting, primarily across Instagram, TikTok and YouTube
A confident, commercially minded negotiator who protects both client budgets and creator relationships
Working knowledge of disclosure requirements and Australian advertising codes
Comfortable with the numbers, from reach and engagement to EMV, CPE and conversions
Highly organised with a sharp eye for detail, and at home in a fast-paced, multi-client workplace
Experience leading and mentoring junior team members
Why Us?
Flexible working days between home and our office in South Yarra
No crazy over-time or typical "agency hours".
Our team is happy, friendly, collaborative and seriously dedicated to delivering quality work.
We put career progression first with regular senior management catch-ups and progression plans in place to support development.
Learning and development budget available for your continued growth.
Opportunity to gain experience with local and global brands across beauty, lifestyle and FMCG.
Collaboration opportunities with our sister-agency RISER.
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📌 Influencer Marketing Account Manager (Melbourne)
🏢 Theory Crew
📍 Melbourne