You'll run day-to-day social media for Toy Park across Instagram, Facebook and TikTok.
You'll plan and publish content, look after our community, and help our followers and engagement grow month after month.Key responsibilitiesPlan a monthly content calendar that lines up with product launches, restocks, sales and key dates for parentsCreate and publish posts, Reels, Stories and TikToks every week: product showcases, unboxings, play ideas, "how it works" demos and trend-led contentWrite captions, choose hashtags and adapt each piece to suit each platformFind and repost customer content (UGC) with permissionReply to DMs and comments on all three platforms promptlyEngage proactively: like, comment and interact with followers, parenting/toy communities and relevant creators to build connectionsAnswer common questions (stock, shipping, product info) using our FAQ, and pass orders, complaints and returns to our customer service teamBoost selected posts on Meta (Instagram/Facebook) and TikTok when asked, within an agreed budgetSend a short monthly report covering follower growth, reach, engagement rate, top posts, DM volume and boost results, with ideas for next monthKeep up with trends, sounds and formats, and test recent ideas quicklyAbout you1+ year of experience managing social media for a brand,



business or creator (a strong personal account with real results also counts)Hands-on experience with Instagram, Facebook and TikTok, including Reels/short-form videoCan shoot and edit short videos on a phoneExcellent written English and a warm, upbeat toneOrganised, reliable and able to work on your ownExperience with Meta Business Suite / Ads Manager and TikTok boosts (nice to have)Experience in e-commerce, toys, baby/kids or parenting (nice to have)Basic design skills (nice to have)About usToy Park (toypark.com.au) is an Australian online toy store bringing families quality, thoughtfully chosen toys, from wooden play to learning and creative toys.
We're a small, fast-moving team, and we're looking for someone who loves social media and can make our community genuinely enjoy following us.Flexible hoursReal ownership: your ideas go live, and you'll see what they achieveA small, friendly team where decisions are made quicklyStaff discount on toysRoom to grow your hours and responsibilities as we growHow to ApplyPlease include in your application:Your resume and cover letterLinks to a portfolio or social accounts you've created or managedBe careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Social Media Lead — Flexible Hours, Growth & Toys (Melbourne)
🏢 Toy Park
📍 Melbourne