Adventure Operations (AO) is seeking a hands-on Lifecycle Marketing Lead to own the CRM across OZtrail and MTB Direct. You will manage Klaviyo and SMS day to day and build a loyalty program from scratch, creating impact across multiple brands. You will design automated flows, run campaigns, and lead A/B testing to lift open rates, conversions and retention, while collaborating with Ecommerce, Creative, Product and Customer Service teams.