At AllianceCorp, we're a leading property investment company in Australia, helping everyday Australians build long-term wealth through property. We bring strategy, finance, property acquisition and ongoing support together under one roof, making the property investment journey simpler for our clients.

With more than 18 years in the industry, we're growing rapidly and continuing to invest in the people, technology and marketing capability that drive our success. Operating across multiple entities, our business offers opportunities to work across different functions, campaigns and growth priorities, with marketing playing a significant role in our continued expansion.

Ranked #13 among Australia's Best Places to Work, we're building a business where ambitious people can do their best work and keep raising the bar.

About the Role

Big investment. High-volume lead generation. Real commercial impact.

Marketing at AllianceCorp is a significant part of how we grow. We have a substantial multi-million-dollar marketing budget, an established team of nine people and campaigns operating across multiple channels, brands and areas of the business.

We're not working with a shoestring budget or asking one person to do everything. We invest in marketing because we understand its value, and we're looking for someone who knows how to turn that investment into measurable results.

Reporting to our Head of Brand, you'll lead the performance and optimisation of our marketing activity, connecting data, campaigns and customer journeys to drive stronger conversion and commercial outcomes.

This is a broad, hands‑on management role. You'll work across paid advertising, social, landing pages, funnels, webinars, events and internal campaigns,



identifying opportunities to improve performance at every stage. You'll also work across our multi‑entity business, helping coordinate marketing activity around different business priorities and growth opportunities.

You'll partner closely with our wider Brand team, Sales and Technology to turn strategy into execution, test new approaches and make smarter decisions backed by data.

You'll need to be comfortable getting into the details, challenging what's not working and spotting opportunities others might miss.

Just as importantly, you'll bring the leadership capability to develop your team, improve how we operate and help build our marketing function as the business continues to scale.

What You'll Be Doing

Own the performance. Find the opportunities. Lead what's next.

- Conversion rate optimisation: Analyse landing pages, forms and customer journeys to identify friction, understand drop‑off and improve the rate at which visitors become leads and clients.
- Performance marketing: Drive improvements across paid search, paid social and digital advertising, using campaign data, audience insights and lead quality to guide optimisation.
- Campaign strategy and execution: Work across a broad mix of marketing campaigns, from digital acquisition and lead‑generation initiatives to webinars, events and internal campaigns,



ensuring activity aligns with business priorities and is measured against clear outcomes.
- Multi‑entity marketing: Coordinate and optimise marketing activity across multiple entities, understanding the different audiences, priorities and opportunities while maintaining a consistent focus on performance and commercial outcomes.
- Testing and experimentation: Build a structured approach to A/B testing across creative, messaging, offers, landing pages and calls to action. Learn from the results and turn insights into ongoing improvements.
- Lead generation and funnel performance: Identify opportunities to improve lead capture, nurture, routing and progression through the sales funnel. Partner with Sales, CRM and Technology to strengthen the end‑to‑end customer journey.
- Data, analytics and reporting: Use analytics and performance reporting to identify trends, understand what's driving results and translate findings into clear commercial recommendations.
- Marketing investment and ROI: Evaluate the effectiveness of campaigns and channels, identify opportunities to improve efficiency and ensure decisions are informed by performance, lead quality and business outcomes.
- Cross‑functional collaboration: Work closely with the broader marketing team across organic, communications, social and campaign delivery, webinars, events - bringing a performance lens to activity across the business.
- Team leadership and development: Lead and develop your team, set explicit priorities, build capability and create an environment where people can do their best work. As our marketing function grows, you'll help shape the team and how it operates.
- Continuo

📌 Marketing Performance (Melbourne)
🏢 Alliancecorp
📍 Melbourne