Help Take One of Australia's Most Exciting Confectionery Brands to the Next Level!

We're The Marshmallow Co. - an Australian gourmet marshmallow brand with over 5 million followers across social media, a thriving online store, and some seriously big ambitions!

We're looking for a creative, ambitious and results-driven Growth Marketing Specialist to join our team and help take our business to the next level.

This is an exciting, hands-on role for someone who loves marketing, enjoys creating content and is always looking for new ways to grow a business.

You'll work directly with our founders to bring marketing ideas to life, execute campaigns, develop current growth channels and turn creative ideas into measurable results.

We're not looking for someone who just ticks off tasks. We want someone who takes initiative, spots opportunities, brings fresh ideas to the table and gets genuinely excited about seeing the results of their work.

What You'll Be Doing

You'll be involved in a wide range of marketing activities, with the opportunity to make a real impact across our business.

Email & SMS Marketing

- Create, manage and optimise email and SMS campaigns using Klaviyo.
- Build and improve automated flows, customer segmentation and retention strategies.
- Test new ideas to increase engagement, repeat purchases and customer lifetime value.

Paid Advertising
- Assist with managing and optimising Meta advertising campaigns.
- Develop and test new ad creatives, messaging and campaign concepts.
- Analyse advertising performance and identify opportunities to improve results.
- Explore opportunities across other paid advertising platforms.

Content Creation & Creative Marketing
- Create engaging marketing content, including short-form videos, photography, graphics and advertising assets.
- Collaborate with our content team to develop creative campaigns that drive awareness and sales.
- Repurpose existing organic content into high-performing marketing assets.
- Help develop creative concepts for product launches and promotional campaigns.

Affiliate & Influencer Marketing
- Help build, manage and grow our affiliate marketing program.
- Identify, recruit and manage creators, influencers and brand partners.
- Coordinate collaborations, product gifting and affiliate campaigns.
- Track performance and identify opportunities to grow sales through partnerships.

Ecommerce & Website Optimisation
- Identify opportunities to improve website conversion rates,



average order value and repeat purchases.
- Assist with Shopify updates, promotional campaigns, upsells and customer experience improvements.
- Use customer insights and performance data to recommend and implement improvements.

Campaigns & New Growth Opportunities
- Assist with planning and executing product launches, seasonal campaigns and promotions.
- Research, test and develop new marketing channels and customer acquisition opportunities.
- Explore partnerships, referral programs, SEO and other growth initiatives.
- Monitor performance, report on results and proactively recommend improvements.

Who We're Looking For We're looking for someone who's equal parts creative, analytical and commercially minded.

Someone who understands that great marketing isn't just about views, likes or clicks - it's about connecting with customers, driving sales and helping a business grow.

Ideally, you'll bring:

- Experience in digital marketing, ecommerce or growth marketing.
- Hands-on experience with platforms such as Shopify, Klaviyo and Meta Ads.
- Experience creating video content for TikTok, Reels, or YouTube Shorts
- An understanding of affiliate marketing, influencer partnerships and customer acquisition.
- Strong creative skills, with the ability to produce engaging marketing content.
- Confidence analysing campaign performance and using data to improve results.
- Excellent organisation, communication and problem solving skills.
- The ability to manage multiple projects and take ownership of your work.
- A proactive attitude and a genuine desire to learn, experiment and grow.

You don't need to be an expert in every marketing channel. We're looking for someone with strong marketing fundamentals, a willingness to learn and the drive to make things happen. Most importantly, we want someone who thinks beyond the task list. Someone who's constantly asking "How can we do this better?" and isn't afraid to bring new ideas to the table.

Why Join The Marshmallow Co.?

- Make a real impact:



Your work will directly contribute to growing an ambitious Australian brand.
- Work directly with the founders: Have a genuine voice in marketing decisions and the freedom to bring your ideas to life.
- Get creative: Work on exciting product launches, collaborations and campaigns for an audience of millions.
- Variety every day: From content creation and paid advertising to email marketing and developing new growth channels, no two days will look the same.
- Grow with us: We're building something exciting, and there's plenty of opportunity for the right person to develop their skills and grow their career.
- Marshmallows! You'll be surrounded by delicious products, creative people and plenty of opportunities for taste testing.

How to Apply We'd love to hear from you!

Please send through

- Your resume and a brief introduction about yourself.
- Examples of marketing campaigns, creative content or projects you've worked on.
- An example of something you've done that helped improve marketing performance or grow a brand.

We're particularly interested in hearing about the ideas you've brought to life, the results you've achieved and what excites you about joining The Marshmallow Co. If you're creative, ambitious, love a challenge and want to play a meaningful role in growing an exciting Australian brand, we'd love to meet you!

Job Types: Full-time, Part-time, Permanent, Casual, Freelance, Graduate

Pay: $60,000.00 – $85,000.00 per year

Benefits

- Employee discount

Application Question(s):
- Which of the following have you personally worked on?
- Meta Ads (Facebook & Instagram)
- Klaviyo (email & SMS)

- Shopify

- Affiliate and influencer marketing

- Google Ads
- Content creation (video, photography or graphics)

- SEO and website optimisation

- Marketing analytics and reporting
- Tell us about a marketing campaign or growth initiative you've personally executed. What did you do, and what results did it achieve?
- Which area of marketing would you feel most confident taking ownership of from day one, and why?
- Are you able to work from our Central Coast HQ?
- What are your annual base salary expectations (excluding super)?
- If you joined The Marshmallow Co., what's one marketing opportunity or channel you'd be excited to explore, and how would you approach testing it?

Experience
- hands-on digital marketing or ecommerce: 2 years (Preferred)

Work Location: In person

📌 Digital Marketing & Content Specialist (Wyong)
🏢 The Marshmallow
📍 Wyong